Often, service-oriented businesses can bootstrap themselves to success. Bootstrapping is a policy of reinvesting all money a company earns into growth of that company. The owner may not draw a salary for awhile. It's a process that can take 3 or 4 years. At end of that time, owner has a debt-free business and recovers his recovers their unpaid time from profits business now earns.

Over years, I've developed about a dozen businesses using a bootstapping strategy. Here's an example. My wife is a veterinarian. In 1980, she was asked to vaccinate several dogs at owner's home. She spent $25 and bought vaccines. She did housecall. She took money she made and invested it into more supplies. She did more housecalls. In 1985, she had enough housecall clients to buy a building and convert it into a veterinary hospital. The practice continued to grow. Today, she co-owns one of largest veterinary hospitals in San Francisco Bay Area. From 1980-1983, she didn't draw a salary.

It costs money to create share buying. Every public company must find buyers for their shareholders' stock. You must have buyer when your shareholder sells. If your company fails to find buyers, your share price will collapse.

To maintain your present share price, your float will trade four times annually. Your float is stock held by your public shareholders. If your company's float is one million shares, you must expect to find four million shares of buying in next year. If you keep your present shareholders, you'll cut your stock support costs by 100%. If your insiders can't sell and thus add to company's float, you'll reduce your future stock support costs by fourfold for every unsold insider share.

The annual supply and demand for your company's stock isn't constant in Market. You get a favorable write-up. Demand for your stock temporarily jumps up. A major shareholder liquidates their position. The supply of your stock temporarily increases in Market. You need to level supply/demand curve. You can often do it by working with your shareholders. Your goal should be to maintain a sustainable share price. Your share price should trade within a narrow range.

There's a silver-lining about bad news. If your shareholders hear it from you, you'll gain credibility. If they hear it from you, it won't sound as bad as hearing it from their broker, a newspaper article, or in Shareholders' Annual Report. Budget money to spread bad news. It's a sound long term strategy.