The great majority of business conducted online is processed with a credit card. Also, credit card sales tend to be four times larger than a sale completed any other way. Knowing that most people decide to use a credit card and spend more when doing so, it only makes sense to be able to accept credit card payments.The first step to being able to accept credit card payments is getting a merchant account. A merchant account is a special type of bank account that is able to receive payments from credit card purchases. Along with your account you will also need a hardware or software solution to actually process
payments, but this doesn't have to be supplied by
company providing your merchant account.
For online credit card processing there is one extra step, you also need a payment gateway. A payment gateway is a company that provides real time authorization of online transactions. When looking at gateways make sure that they are compatible with your site's software and your financial institution. You may wish to research your gateway and financial institution options before signing up for any services.
When researching your merchant account providers you may be surprised at
number of options available to you. While there are a lot of options, selecting
best provider for you is easy to do by knowing a little about what each company offers and how much they charge for their services.
The first step should always be to seek a mentor. Do you know someone who currently is conducting a similar business? If so ask them who provides their merchant account and what their thoughts are on that provider as well as others that they may have tried. After asking around search
Internet for people's opinions on merchant accounts. While opinions are not a good reason to base a decision, their accounting of
service they received and
ease of company to work with are valuable information to know.
After determining which companies will be
easiest to work with you can begin to narrow down your options by examining
services offered and history. A good merchant account provider should have extensive experience working with growing businesses. This experience will allow your merchant account provider to be able to set up your account faster, will ensure that they can expand their services as your company grows and requires more options and most importantly, has
experience required to actively combat fraud and charge backs.