What can you do with this, you may be wondering? Well, if you have a newsletter, you can create a link to your web site and page displayed could have your subscribers first name where ever you want it. It doesn't have to be their first name either; it could quite literally be any custom variable that your newsletter managing service/script/program has saved for each of your subscribers -- their last name, email address, snail mail address, gender, age, favorite color, etc.

But we don't have to stop there, not at all. You can go on and use as many variables as you want, not just one. We'll thoroughly cover this.

Why is this HTML tweak useful, you may now be asking? Just imagine this, you email your list of subscribers about a new product you have recently released. In your email, you write a few paragraphs about product to generate interest and conveniently provide a link for them to click on to go back to your website and read your full sales copy. Since you have such a trusting reputation with your subscribers, they give your product benefit of doubt and click on link to read more. When they get to your sales copy, lo and behold their name is used throughout page!

We all learned in Marketing 101 that your sales copy needs to be personal; that when you write it, you need to speak to one person and in everyday language. With this cool HTML tweak, you will be able to reach new levels of personalization. Yes, subscriber will be impressed that their name is used in middle of your sales copy, and yes, they will have more personal interest in what you are saying. It is a whole new experience at that point, because you are talking to them individually. Heck, you just used their name! It won't just be, "You will get big results!" but, "Fred, you will get big results!"

Now, let's get on to code! For this example, we are going to be using an HTML file named "choppers.htm".

I have seen countless websites – perfectly good websites sitting out there on web, looking pretty – but not being seen. Here are some strategies to implement – over and over again if you want your website to be a success.

First of all, please! Provide content. Give your visitors a reason to be there and a reason to come back. It truly helps if your site’s focus is something you are passionate about. It is very difficult to succeed with a website you threw together solely because you thought it might ‘make you some money’. You’ve got to care enough about this baby to work on it constantly – even if it ISN’T making you money. So choose a topic that won’t bore you and in which you consider yourself a teacher. You’ve got to offer your visitor something. They aren’t coming to view your paid ads.

Once site is created, make sure that you have good Meta tags on every page. You’ve got to have them. The search engine spiders feed off them. They are a breeze to make. You can find free tools all over place to help you make them. I use Meta tag creator at http://www.anybrowser.com, mainly because I like to support site. They offer quality resources for free to their users. Even if you are getting a resource for free off of web, you should realize that webmaster benefits from you using it. You become one of their statistics – one of their visitors who find site useful. The more useful a site is, more it is frequented, higher value is placed on advertising space. So support sites you love – go there often. If you don’t have any particular page set up as your home page on your browser, choose a site you respect and use it as your home page.

See, really I believe one of secrets of success is generosity. If you covet your resources you close yourself off. If you fear your ‘competition’ instead of embracing them and networking with them, you cut yourself off. So take time to support other sites and network. Network at least once a day. Set your mind to it. If you see a site that you love, write webmaster. Tell them what you love about it. There is nothing better then a note from ethers appreciating all that you have been working on for months. You never know what can come out of these notes. Make suggestions. Tell webmaster (or webmistress) that you are interested in reciprocal linking, but that you would really much rather go a step further with them. That a reciprocal link really doesn’t do justice to amount of respect you have for what they are doing and offer to exchange articles with them, or newsletter ads – anything. Make some friends!

Ideally you should rent Wordtracker from http://www.wordtracker.com and research keywords in your meta tags before you create them. Wordtracker is a miracle! It’s very cheap to rent for a day (under $10) and it lets you research words you feel are key to your business and see how many people actually search on those terms, and how many competing sites out there are using those terms. Now that’s valuable! A word about metatags: One tag that used to be considered crucial, keyword metatag, is now considered pretty much useless. Most of search engine spiders have stopped looking at this tag. Adding it won’t hurt your site. In fact there are a few search engines such as Tehoma that still read it. But it definitely doesn’t carry enough weight as it used to.

Because keyword meta tag is ‘dead’, what we need to do is integrate our keywords into Title tag, Description tag and probably most importantly, into text on site. You can also add some keywords to alt tags on your sites images. But remember, your visitors will see whatever you have written there when they mouse over your images so keep message brief and professional and don’t over-do it or your site will look bad.