By maintaining an exchange ratio of 4:3 or 2:1 you will receive 25% to 50% of all free traffic being generated. The exchange ratio is how many sites a member must visit before they receive a visit to their site. A 2:1 exchange ratio would mean that for every two sites a member visits, they will receive one visit from another member.

Properly managed traffic exchange systems are well known to experience a "very high growth rate" which results in even more traffic, and additional revenue from member advertising or upgraded member accounts. These sites are automated and require a minimal amount of time each day to approve new sites and answer member questions or concerns.

Actually first documented in 1997, Web logs initially used abbreviated version: wee-blog, with a Web log editor referred to as a blogger. Since then, all types of Web logs (blogs) and blogging software have emerged, giving rise to this lucrative and dynamic market.

Now, everything from advertising blogs to zoology blogs exist, with every topic in between apparent online. Political blogs are rampant, and groups of bloggers across globe post regularly on every topic imaginable.

What does a blog supply that an e-zine, newsletter, or forum might not? What has skyrocketed popularity of blog over past several years?

The answers are really quite simple:

1. Blogs are more highly interactive. Posters get to see results of a post immediately, as post appears simultaneously after posting. Posters also don't have usual moderation that appears in forums, where posts may be deleted without warning. Usually, in blogs, more freedom is given, and posts are usually accepted no matter what content, or topic.

E-zines and newsletters, with their one sided presentation of views, have decreased in popularity with increase of popularity of blogs.

2. Blogs are easy to maintain and easy to start. The sheer volume of choices is staggering! Everything from "blogging software" to "blogging services" are available, and even a novice blogger will find blogging quick and easy to do.

3. Blogs are "Search Engine Friendly Food". Search Engines love blogs, because of constantly changing content that appears daily. Search Engines are constantly "searching" for new content, and blogs meet this requirement splendidly!

4. Blogs are actually a lot of fun! The entertainment aspects of a blog cannot be dismissed. A great deal of "voyeurism" exists on blogs, where other bloggers continually monitor discussions, both pro and con concerning an issue. Discussions on blogs can be "heated" and interesting, with much repartee occurring daily! Blogs are a rousing form of media, indeed, with many bloggers returning repeatedly throughout a day to view new posts.

For a view into popular blogs of many categories, just visit: http://www.blogit.com