No we're not talking about
Broadway Play, a hotel in Paris, or even British Comedy Group. We are talking about a simple four step formula which will help you create powerful sales efforts that get maximum results.People want to know what benefits they will get by dealing with you. Today, in online arena, we use basically three methods of contact with potential customers - Ads, such as you might place in a Newsletter, Sales Pitches delivered by email, and information from your web site. While approach is certainly different in each, there are four maxims that all must contain, which brings us to "A" in AIDA.
Attention
To motivate your prospect, you must get their attention quickly. This is where your headline plays an important part. If that is dull and uninteresting, they will move along to something else. Most businesses buy out of necessity, but most end user consumers usually buy for convenience. So, depending on your target market, you have to base your sales effort on what they are looking for, and how you can help them. You can basically forget outrageous claims that so many make. While you might find a sucker or two, most people are simply too smart to fall for that.
A question is a good way to rouse their interest. Try to figure out what their "hot buttons" are, and if they were yours, what would get your attention. If you can get them to mentally answer question, you have gone a long way to getting their attention. This is most important in your ads where space is at a premium.
Interest
Once you've got prospects attention, you must keep their interest by showing them two things. They must know that you understand their problem and that you have solution. Here it pays to restate problem and then tell them how you can solve it. This is best done on your web site, or in a "long" sales letter that they have asked to receive. At this juncture, they are looking for information, and brevity is not to your advantage here. Try to anticipate their questions, and more you can answer in your presentation at this point, better.
This is also where you want to reinforce their trust in you. You must have direct experience in what you are offering, and if you don't, you are wasting your time. Many people who join affiliate programs, make mistake of trying to market something they don't know anything about. A short bio and picture on your web site stating your experience can be clincher that will close sale.
