Advertising to Gay Community

A report on mygayweb.com says 78% of gay online users prefer to buy from companies that target market to GLBT (Gay Lesbian Bisexual Transgender) community. The first and most important step.is researching this target market by finding gay/lesbian newspapers, magazines, community centers, web sites, expos, or conferences. Once you decide where to advertise, maintain a strong and consistent advertising presence within community itself. This will produce loyalty. Gay and Lesbian consumers deeply appreciate being treated with same respect and consideration as anyone else. Comfort in expressing their lifestyle, flexibility with products and services and creativity in your approach will form a bond of trust between a company and its’ gay and lesbian clients. A business will gain a reputation for openness to gays and lesbians and as word of mouth travels you may receive hundreds of referrals. In gay and lesbian community trust is an important and marketable commodity.

Community Action

Autoresponders with a broadcast feature are a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your products.

Concentrate on making your ezine a source of valuable information for your subscribers and you'll be able to create an ezine that your subscribers look forward to reading and that increases your sales.

2. Make a sample issue(s) of your ezine available by autoresponder.

Your sample issue(s) will help you to increase number of visitors that subscribe to your publication by showing them firsthand valuable content that they can expect from subscribing to your ezine.

In addition, many ezine directories allow you to submit an autoresponder address where their visitors can obtain a sample issue of your ezine.

Making a sample issue available to their visitors can help you to increase number of their visitors that subscribe to your ezine by setting your ezine apart from other publications.

3. Use your autoresponders to deliver email courses to your visitors.

Fill your courses with information that your new readers can profit from and that stresses benefits of owning your product.

If you write articles you could use these as basis of your course or even to make up different parts of your course.

In addition, you can write a course that answers commonly asked questions that you get from your visitors, subscribers, or customers.

You can also use problems that people come to you with to write up a course that increases your sales by showing your readers how your product can solve their problems.

For instance, if you wrote a manual on ezine publishing you could write up a course that shows your readers different ways to promote an ezine, or that shares with your readers different ways that they can successfully market their products to their subscribers.

4. Use your autoresponders to provide your visitors with f-ree excerpts of your informational product.

An excellent way to do this is to make a multipart report. Your f-ree report could be excerpts of a single chapter delivered over a number of days or you could use excerpts of several different chapters of your informational product to make up your f-ree report.