Every time you turn around it seems you see another affiliate program which promises you vast riches. They give you all sales material you need and even throw in a free web page. How can I loose, one might think. Everything is all set up for me, and all I need is get a bigger PO Box to handle all checks that will roll in. Your web site will be carried by search engines, you have "pre-written" ads ready to go - how can you loose?
A few ads are placed here and there, and responses "trickle in" but there are few, if any sales. Time for a reality check. If you have seen one affiliate web site for a particular product, service or opportunity, you have seen them all. There are a number of affiliate programs, which have thousands of people who have bit. Why should a person go to your site when they know from URL (address of your web page) what it is already?
They won't. Am I saying that affiliate program don't work? No - I am saying that tools they provide "don't cut mustard". It is a proven marketing fact that it takes 5-7 exposures to your ad before someone might purchase from you. If you have a "canned" web site, what are odds of them coming back to you to buy? Slim to none.
So how does a person who is serious about marketing an affiliate program get you to buy from them? First, they "deep six" affiliate web site as their primary web contact, and create their own. On their web site they provide content which is interesting for anyone who stops by. They also change content on a regular basis to keep them coming back, and let them know when it does change. They also provide a link to their affiliate web site.
The next step is to try to get a listing on search engines. Now, think about this. There are most likely several thousand people who have an identical web site to one you get as an affiliate. What do you think odds are of someone "stumbling across" your site when surfing web? Again - slim to none.
But if you have your own site, your chances take a giant leap forward. The link to your affiliate site is a minor part of your web site, even though it is where you want them to eventually wind up.