Boomerang, Don't Ricochet your Web Site Visitors

Written by Judy Cullins

You don't win your visitors' trust right away. It may take from 4-7 visits before they buy. You must always give them a reason to buy, and not offend them in any way because they will ricochet to other sites. Here's some things I do to get people to keep coming back to my site:

1. Upload new, original, and useful content often.

On every Web page put a notice: Bookmark our site. We update material weekly. Then, follow up and upload those free articles, book excerpts and tips. Blatant ads such as banners turn visitors off. Give them original information they can't find anywhere else.

2. Give information away for free.

People want and expect free information on your Web site. After realizing your value as an expert, they will start to trust you, and eventually buy from you.

3. Publish your own ezine.

Target it to your specific audience. If you help people findrepparttar best career for them, collect emails from people looking to change careers.

Start with a monthly ezine, then see if you can do it bi-weekly. If you don't stay in regular touch with your possible buyers they will forget you and your products. People want to connect Online so they can trust you as their savvy friend. If they like your eMag they will recommend it to others.

4. Give people a reason to go to your site.

In your ezine, before you include your featured article, column, or other tips, place nearrepparttar 131906 top of it: Three Reasons to Visit My Site: Then give them an offer they can't refuse such as a free eReport or eBook. Next, follow that with other specials or discount offers you want to sell this particular month such as "Create Passive and Active Income with eBooks."

Syndicate Your Headlines Using RSS

Written by Shelley Lowery

RSS is quickly becomingrepparttar standard choice for delivering syndicated web content. Have you ever wondered how some ofrepparttar 131904 large content sites deliver their headlines? Or, have you ever wanted to display news headlines, but didn't want to displayrepparttar 131905 standard "Content Provided By..." info? Or, have you ever wanted to syndicate your own content? RSS may berepparttar 131906 answer you've been looking for.

RSS stands for Rich Site Summary. It is a XML format specifically designed to share content. Netscape originally developed RSS to drive channels for their Netscape Netcenter. Formerly known as RDF, RSS was developed in 1999 and has quickly evolved intorepparttar 131907 dominant format for syndicating content. Well-known sites such as, CNET, ZDNet, CNN, Wired and many more utilize this powerful means of dynamic content delivery.

Distributing your content using RSS will involve creating one file that contains your content. This file will reside on your server to enable other web sites to display your channel. You can update your channel simply by updating your file.

Once you've created your file you can submit it to web sites like Netscape to enable other web sites to subscribe.

Creating an RSS File

Note: Some email programs will be unable to viewrepparttar 131908 coding within this article. You can view it online here:

Your first step will be to identify your file. To do this, placerepparttar 131909 following code atrepparttar 131910 top of your text file.

Your next step will be to create your channel header. The "channel" tag indicates that you are beginning a new channel. Syndication< itle> <link></link> <description>Web Development article syndication feeds! </description> <language>en-us</language><p>The "title" tag indicates<IMG height=12 src="/the2.jpg" alt="repparttar 131911"> name of your channel. The "link" tag will contain a link to your web site. The "description" tag describes your channel and<IMG height=12 src="/the2.jpg" alt="repparttar 131912"> "language" tag indicates that you're writing in US English. <p>In addition to displaying text, you can also display a small logo. The image should be 88 pixels wide and 31 pixels high. Displaying an image is optional. If you're not going to include an image, skip this step.<p><image> <title>Web-Source< itle> <url></url> <link></link> <width>88</width> <height>31</height> <description>Web Design and Development</description> </image> <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-Boomerang,_Don't_Ricochet_your_Web_Site_Visitors_-31906.htm">></a></td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params; pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1)); pyPage = pyPage + params; var curTime = new Date().valueOf(); var bug = new Image(); bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime; } } function TrackIt0() {TrackIt(0); } function TrackIt1() {TrackIt(1); } function TrackIt2() {TrackIt(2); } var elements = document.getElementsByTagName("iframe"); for (var i = 0; i < elements.length; i++) { if(elements[i].src.indexOf('') > -1) { //elements[i].onfocus = TrackIt; if (i==0) elements[i].onfocus = TrackIt0; if (i==1) elements[i].onfocus = TrackIt1; if (i==2) elements[i].onfocus = TrackIt2; } } </script> <!--WEBBOT bot="HTMLMarkup" startspan ALT="Site Meter" --> <script type="text/javascript" language="JavaScript">var site="s19improve"</script> <script type="text/javascript" language="JavaScript1.2" src=""> </script> <noscript> <a href="" target="_top"> <img src="" alt="Site Meter" border=0></a> </noscript> <!-- Copyright (c)2002 Site Meter --> <!--WEBBOT bot="HTMLMarkup" Endspan --> </body> </html>