You don't win your Web site visitors' trust right away. It may take from 4-7 visits before they buy. You must always give them a reason to buy, and not offend them in any way because they will ricochet to other sites. Here's some ways to get people to keep coming back to your site:

1. Upload new, original, and useful content often.

On every Web page put a notice: "Bookmark Our Site". We update material weekly. Then deliver your promise and upload those free articles, book excerpts and tips. Blatant ads such as banners turn visitors off. Give them original information they can't find anywhere else.

2. Give information away for free.

People want and expect free information on your Web site. After realizing your value as an expert, they will start to trust you, and eventually buy from you.

3. Publish your own ezine.

Target it to your specific audience. If you help people find best career for them, collect emails from people looking to change careers.

Start with a monthly ezine, then see if you can do it bi-weekly. If you don't stay in regular touch with your possible buyers they will forget you and your products. People want to connect Online so they can trust you as their savvy friend. If they like your ezine they will recommend it to others.

4. Give people a reason to go to your site.

Still marketing through press releases, networking groups, and talks to groups? If these ways have brought you few clients or product sales, you may now be ready for your virtual marketing machine, Internet!

To get ready follow following ten tips.

1. Buy an up-to-date computer with a 56k modem and Internet capability.

2. Open an email account. Bypass freebies, because you need an email account from which you can send an attachment. You want to look professional. Don't use confusing letters and numbers. Use your name plus business key word such as Judy@bookcoaching.com.

3. Educate yourself about email, Internet, and your own computer program. Take a community college or adult school computer and Internet program at low cost or free. You'll notice many others like yourself there, eager to learn. More advanced students will help you each step of way.

4. Hire a one-on-one low-cost computer/internet coach, who can give you individual lessons if you don't want to attend seminars. They can help you proceed successfully with your eBusiness. Call your local high schools, computer schools or colleges for computer-savvy student who will be happy to receive $8 an hour..

Connect with teachers, career centers, or student centers to start ball rolling. Tell them you want an assistant. Make an ad that lists capabilities you need.Be sure to follow up because schools are less business oriented and may not call you back.

5. Hire a virtual assistant because you are not only a coach, speaker orauthor, you are a business! These assistants can send out emails, create appropriate folders of important contacts and lists, send out appropriate email and keep everything up-to-date and organized.

Make them part of your virtual marketing machine at a very low cost. Use them as much as you want to expand your success. You will look like a successful professional by adding new part- time staff. Start with 6-9 hours a week, and watch your clients and product sales grow!