On Internet, way your website looks reflects very heavily on your business. It is a fact of life that people judge other people by way they look, and cyber world isn't any different. Potential customers judge your online business by way your website presents itself. Take a second and think about what type of impression is your site giving.If you aren't satisfied by image that your site presents, here are a few design aspects that you can possibly improve.
1. Graphics - Your business can't afford to have unprofessional looking graphics. All of pictures on your site should have a purpose and be related to page or section that it is placed on.
Moving or animated graphics can also detract from effectiveness of your site. Let amateurs use neon green flashing banners screaming "CLICK HERE," your site will be much better off with clear, professional graphics.
2. Loading Time - Your whole site should have pages that load quickly. If you have a catalog of pictures on your site, be sure to make thumbnails that you can click for a larger picture. You should also specify width and height for all pictures. This way, all of text can load on page because it knows where pictures are going to fit without having to load pictures.
At very least, concentrate on making sure that your main entry page is quick loading. Web surfers are impatient, don't make them wait too long, because it only takes one click of back button and they may never see your site again.