Copyright 2005 Kurma Group
There are 6 rules you must use when building any affiliate website if you want website to make you any money.
Building Your Site Rule #1 Always have a strong headline.
No matter how great your sales copy is or how great your content and information is… no one will stick around long enough to read it unless you grab them with your headline.
Make sure you have a compelling enough headline to make person want to stay and read your information.
Building Your Site Rule #2 Make your home page a strong sales letter that combines elements of an article and an endorsement.
The best way to have a sales letter that is not hyped up and can still do a good “pre-sell” is to have a form of a product “review” or “endorsement.” What most people are interested in is reading pros and cons about a product. Spend some time and dedicate home page to a good product, write a good “endorsement” article.
Building Your Site Rule #3 Stop hiding your links. Let your visitors read your articles…
Some advocates of old mini-site strategy advised you to have NO other links on your site. There was supposed to be just one other link – BUY NOW link. And I think this still works, but for merchant sites – not affiliate websites.
Remember, your job is to PRE-SELL, not sell. You’re not trying to corner your potential customer, you’re just trying to gain their trust. The best way to gain their trust is to offer them a bunch of useful advice and helpful content. That means you’ll need LINKS to all that good stuff on your site.
Now remember, other articles on your site should also be “pre-selling” your readers – so one way or other, you will be able to gain their trust and get sale.
Building Your Site Rule #4 Offer lots and lots of articles – all with easy navigation.
As PPC gets more and more expensive, it’s getting harder and harder to get qualified leads from search engine advertising. It’s also getting tougher and tougher to find easy shortcuts to a #1 placement. A cheaper and more effective strategy is to patiently work WITH search engines rather than trying to trick them or buy into them.