Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart

Written by Michael Port

Copyright 2005 Michael Port & Associates LLC

Would you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in… you’re still going to have to become known for one thing if you want to get your trunks wet! The most successful professionals master one domain (the little pond) and then they go on to tackle bigger things.

Some people fear niches because they think it will limit their success or potential. That could not be farther fromrepparttar truth. If you want to create a thriving business you must develop a personal brand that highlights two things:

1. Your "WHO and DO WHAT" statement 2. Your "call to action"

This dual purpose message communicates your offerings on two distinct and essential levels. Your “WHO and DO WHAT” statement tells people who you help and what you help them do. Mine is “I help service professionals book themselves solid.” Your “call to action” connects you torepparttar 137115 people you’re meant to reach. It’srepparttar 137116 reason you do what you do – your purpose. I’mrepparttar 137117 “guy to call when you’re tired of thinking small.”

How to Build a Huge Opt-In List as an Affiliate…

Written by Anik Singal

Copyright 2005 Kurma Group

One ofrepparttar biggest mistakes I see affiliates making everyday is that their building a short-term business where they just make a small sale – one sale at a time. If they stop running ads today, their business would shut down! The strategy we’re going to discuss now will allow any affiliate to build a long-term business. This strategy will allow you to upsell your visitors for expensive services. Even more importantly, by using this strategy you’ll soon become recognized as an expert in your field and making money will be allrepparttar 137114 easier!

So what is this strategy? … … You guessed it, it’s building an opt-in list – a newsletter/Ezine.

By having an opt-in list you’re building a customer base instead of just small sales! You can sellrepparttar 137115 same customer over and over without having any more advertising costs. You build a trust with your readers that allows them to be loyal in doing business through you affiliate link!

So, as an affiliate, how do you build an opt-in list?

=============== How to Buildrepparttar 137116 List ===============

The simplest way I have found is to start deferring all of my traffic that I pay for to an opt-in page. Afterrepparttar 137117 person opts-in, have them land on a thank you page where you pre-sell them forrepparttar 137118 affiliate product.

So, you’re probably already building traffic to your site – now, instead of sending that traffic directly to your affiliate link, send it to a page that has an opt-in.

========================== How Should My Opt-In Page Look? ==========================

The next most popular question is how to makerepparttar 137119 opt-in page look. Believe it or not, there actually IS a strategy behind this. Your page MUST be small, short and torepparttar 137120 point. This means that you should NOT have a long sales letter type page to get them to opt-in.

Your entire opt-in page should fit in one screen with NO scroll down bar. Have a strong headline, 5-6 bulleted benefits and then a nice big opt-in. You’ll be amazed at how highrepparttar 137121 results can be…

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