Ever wonder why most small businesses-- no matter how huge effort they put in their endeavor--still fail? Micheal Gerber reveals answers in this book. Accordingly, future of small businesses revolve in only three philosophies: e-myth (entrepreneurial myth), turn-key revolution, and business development process.

The E-myth

The e-myth, or entrepreneurial myth, evolved from one very fatal assumption-- that success of every business is simply achieved by summing up following: an entrepreneur's desire to own a business plus certain amount of capital he puts in plus knowing amount of targeted profit.

Little did entrepreneurs know that this assumption spell DISASTER rather than SUCCESS. Entrepreneurs need to learn to focus more on business—the people involved in it and phases it normally undergoes. Knowledge on these can save small businesses from experiencing entrepreneurial seizure—a stage wherein an entrepreneur goes through feeling of exhilaration, exhaustion, and despair.

Small businesses basically consist of three main characters namely: technician (the doer and builder), manager (the planner), and entrepreneur (the dreamer, visionary). Moreover, small businesses have different life phases. These are: infancy (the technician's phase); adolescence (getting some help phase); beyond comfort zone; and, maturity and entrepreneurial perspective.

The Turn-key Revolution

As implied by term itself, Turn-key Revolution speaks of distinct transformations on way businesses are managed and should be managed. One very prominent example is introduction of McDonalds idea of business format franchise to business world.

The business format franchise has set dramatic turn around on future of small businesses. Here, franchisor entitles franchisee to owning rights to his entire business system. This format is anchored on belief that real product of a business is its sales technique rather than what it sells.

The Business Development Process

So, how will you know what to write in your business plan? Do you know first thing about writing a business plan? It may seem like an overwhelming task to try to figure out what to write for your personal business plan. You may have attempted to take out a few books at library or even asked a friend to help you. But, are you satisfied that your business plan will be successful? Remember, you only get one chance to WOW people, so first business plan they see will be one they remember. What if it’s just not good enough?