Book Summary: The Brand Called You

Written by Regine Azurin


This article is based onrepparttar following book: The Brand Called You: “The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand” By Peter Montoya Published by Personal Branding Press 2003 ISBN 0967450659 278 pages

What does it mean to consider yourself a brand? When Ralph Lifshitz wanted to become a famous fashion designer, he didn’t start by working 24 hours a day designing clothes. The first thing he did was to change his name to Ralph Lauren. Branding seeks to create a better perception. Not a better product. So your role is to makerepparttar 103059 changes necessary to create a better perception. The principles for creating a “Personal Brand” are spelled out in great detail in “The Brand Called You.” In this book, you will understand, too, that it’s not enough “to understandrepparttar 103060 principles.” What you will need further isrepparttar 103061 flexibility of mind to actually adopt and use these principles.

Book Summary : Execution

Written by Regine Azurin


This article is based onrepparttar following book: Execution: The Discipline of Getting Things Done By Larry Bossidy and Ram Charan Crown Publishing Group ISBN 0609610570 278 pages

You’ve gotrepparttar 103058 bright ideas andrepparttar 103059 smart people, andrepparttar 103060 market is just ready for you. But why hasn’t your business taken off as you predicted? Mayberepparttar 103061 problem is in your execution. What does it really take to get a business going? You needrepparttar 103062 right people combined with realistic strategies to create effective operating procedures. Let Larry Bossidy and Ram Charan tell you how.

A business leader’s most important job isrepparttar 103063 execution of plans,repparttar 103064 “detail work,” making sure thatrepparttar 103065 staff is getting results. This isrepparttar 103066 sort of responsibility that cannot be delegated. It isrepparttar 103067 leader’s primary duty to see that every member ofrepparttar 103068 team is carrying out his part ofrepparttar 103069 big plan to ensurerepparttar 103070 whole company’s success. There are no excuses for failure:repparttar 103071 market will always be tough. What spellsrepparttar 103072 difference between successes and failures isrepparttar 103073 ability to execute plans.

Too often, too much intellectualizing and philosophy occurs atrepparttar 103074 planning level. The leaders are busy with their dreams and plans for success but there is little focus on implementation, thusrepparttar 103075 promised result is not delivered. The emphasis on execution as an integral part ofrepparttar 103076 business process has not received enough attention in terms of accumulated knowledge and literature.

The Building Blocks of Execution

The Leader’s Seven Essential Behaviors

1. Know Your People and Your Business. 2. Insist on Realism. 3. Set Clear Goals and Priorities. 4. Follow Through. 5. Rewardrepparttar 103077 Doers. 6. Expand People’s Capabilities through Coaching. 7. Know Yourself.

Creatingrepparttar 103078 Framework for Cultural Change

You can’t just institute changes forrepparttar 103079 sake of shaking things up at your company. Your changes must be geared towards getting results. Be specific: what sort of behavior is acceptable in your company? What’s unacceptable? Change must begin atrepparttar 103080 top-level, to set an example downrepparttar 103081 line. Don’t just expect it to happen either. Reward successful implementation of your plans to instigate change.

The Job No Leader Should Delegate—Havingrepparttar 103082 Right People inrepparttar 103083 Right Jobs

Hiringrepparttar 103084 right people is as important as planning ahead; you need people who are not only capable, but also full of potential for growth as your business expands. Take time to focus on your staff, because in effect your business is in their hands. Take time to develop your staff’s leadership capabilities so that they can bring results to your plans and visions. Assess individual capabilities and determine if you can further develop your employee through training, coaching and exposure, or if he’s better off elsewhere. If you can properly develop your people, you should be able to fill top administrative posts from within. Hire a talented person and she will hire a talented person.

The Processes of Execution

A. Linking People to Strategy and Operations

Break your strategy down into manageable near-, medium- and long-term goals. Determine kinds of skills you need forrepparttar 103085 upcoming goals and start layingrepparttar 103086 foundations early. Then design an action plan for each step of your big plan.

B. Developingrepparttar 103087 Leadership Pipeline Through Continuous Improvement, Succession Depth and Reducing Retention Risk

Meeting your goals depends onrepparttar 103088 quality ofrepparttar 103089 people you have. Assess today those who can be leaders inrepparttar 103090 future throughrepparttar 103091 following: The Leadership Assessment Summary, The Continuous Improvement Summary, Succession Depth, and Reducing Retention Risk Analysis.

C. Dealing with Non-performers

Non-performers are people who aren’t meeting their established goals. This does not mean that they’re unqualified or incapable. It just means they aren’t performing atrepparttar 103092 level required for your company’s success. Sometimes you just need to coach a person to get them better acquainted with a job. Sometimes they just need to be transferred to another division or responsibility that’s better suited to their capabilities. Other times there’s no choice but to let him go. However, do so in a manner that allowsrepparttar 103093 person to keep his dignity.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use