Book Promotion Myth -- The Best Place to Sell Books is a Book StoreWritten by Judy Cullins
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Thanks, Judy =============== Book Promotion Myth -- The Best Place to Sell Books is a Book Store Judy Cullins ©2001
When most people think of buying books they think of bookstores. Marketing guru, John Kremer, author of 1001 Ways to Market Your Book says "I'm glad I don't rely on retail "brick and mortar" bookstore sales for my income, but it will be nice to add that icing on cake into my cash flow again."
In past three years, John has sold 45,000 copies of his book, many from non-traditional marketing strategies; his web site, his eMagazine which offers tips, products and seminars, specialty stores, foreign markets, libraries, and back of room sales. Because he is a recognized name, he and other bestsellers by famous authors get a lot of shelf space in bookstore--cover side out. For your lesser-known book, only your spine will show and after three months of initial placement, your book will fade away unless you put on your promotion hat to get customers to store.
In one book coaching session, a new client thought he wanted to sell to bookstores. I asked him who was his particular audience. He said business people. What kind of business people? Do these people go to "brick and mortar" bookstore for a business book? Or, will they be more likely to visit a particular business Web site for specific kinds of business books?
Tips For Writing An Attention Grabbing Press ReleaseWritten by Ana Ventura
If you were to ask certain people in public relations or marketing field, they would tell you, "Press Releases don't sell. End of story." Most press releases don't sell, but there's a good reason for that.
A lot of people just don't care, be it media or regular old public. Don't get me wrong-- I'm not trying to say that society has fallen into a pit of apathetic lethargy because that's not true. What I am saying is that in this world of I've- heard-everything, it takes more than just a professional voice and a nice writing style to get noticed in news world.
So what tips can you follow to make your press release more likely to catch eye of an editor or average reader?
*Write your press release about an event that doesn't happen every day. I've read press releases in past that were written to announce someone's promotion in a small to mid size company. Fact of matter is, people are out there finding jobs and getting promoted every single day. If you can find something uncommon having to do with your announcement, focus on that. It will certainly capture a readers interest for a longer period of time.
*Ask yourself how meaningful your topic would to be to a mass audience. The more people that would be interested, better chance you have at getting your story covered.
*Even if you have found something to write your release about that would be interesting and meaningful to a majority of people, you might want to consider whether or not topic will promote your business. After all, writing press release was intended to gain more publicity, right?
*How will information you provide in press release benefit reader? As much as we hate to admit it, we live in not a selfless world. Many of us read an article, an ad, or anything at all only if it serves to benefit our own interest somehow.