Because body language is often subconscious, it's more spontaneous and less controlled, and shows our true feelings and attitudes. "Our nonverbal messages often contradict what we say in words," says Jo-Ann Vega, president of JV Career and Human Resources Consulting Services in Nyack, N.Y., "When we send mixed messages or our verbal messages don't jibe with our body statements, our credibility can crumble."

People tend to believe non-verbal.

Body language works both ways, of course. So learn to read signals prospects and clients are sending during interviews. Here’s rundown of common types of body language and nonverbal communication, and what they can mean. I say “can” mean because there are not always hidden meanings behind every gesture. If a client rubs her forehead while you're speaking, for example, she may just have an itch.

Body Language Tips You Can Put to Test

Here’s a rundown of some nonverbal cues that can maintain your credibility and professionalism--and just might save your day!

Make a Confident Entrance – Get down to business minute you walk into a prospect’s home or business. Don’t rummage through your briefcase or pour over papers if you have to wait a few minutes (read a magazine, instead). Shake person’s hand firmly (that goes for both popular genders), and take charge of yourself by choosing most appropriate-seeming chair and being seated without waiting to be asked.

Watch Your Distance -- Prospects and clients may be uncomfortable when their personal space is invaded. Outgoing types like keeping a 20-to-50-inch zone around their bodies, while introverts prefer more space. Until you know otherwise, give people plenty of room, but lean in to make key points or display self-confidence.

Maintain Eye Contact – Secure people with high self-esteem match their facial expressions to their message, rather than always wearing same one. Smile and maintain eye contact to project openness, sincerity and honesty (without staring, which can be intimidating); looking down and sketchy eye contact implies lack of confidence.

Pay Attention to How You Speak – Slipping over to verbal, use a natural tone and stick to your normal speaking volume, rate and rhythms. Secure SBOs and professionals have relaxed, well-modulated voices that let them express enthusiasm and interest. Speak in simple, straightforward sentences, avoid clearing your throat, using "ah" and "um" or other vocal ticks that are signs of nervousness or being over-rehearsed.

2. Use double-opt rather than single opt-in method to capture qualified targeted leads. Why? Because double opt-in requires new subscribers to confirm their subscription (yes, I want what you have to offer) and reduces chances of a bounced email.

3. Refer people to your web page that offers them a freebie (free report, ebook, etc.), capture their name, email address & phone number (optional) and then take them to your home page while behind scenes your autoresponder provides a series of follow-up emails to them automatically, re-introducing yourself and your business offer. Studies show that most people need to see your offer at least 7 times before they make a decision to purchase.

4. Include a headline & outline features/benefits of product or service you are offering on your web site. Make it easy for your audience to understand what they will gain by buying from you.

5. Include written testimonials from people who have used your product or service on your web site. Include audio testimonials that prospects can listen to and you will really capture their attention.