Blood Test for Your Blog?

Written by Nick Smith

Just like a real blood test tells you which blood type you have or whether you have a disease or not, this article will help you test which type of blog you are writing and what you can do to improve it.

Are you contributing to one ofrepparttar estimated 36.1 million (and growing) blogs online? Or are you thinking of enteringrepparttar 147318 fray and starting to publish a blog for your small or home business? Make sure you are publishingrepparttar 147319 right type of blog for your kind of business, or all that writing time will have been for naught.

The Blog Blood Test

Just as there are different types of blood, there are many different types of blogs, and each serves its own purpose. Giving your blog a blood test will help you determine which type of blog is best for your business and what may be wrong withrepparttar 147320 one you've got now.

Blog Blood Type 1: Customer Relations - Blogging is one ofrepparttar 147321 best ways to put a face and personality on your business, especially if you operate entirely in cyberspace. Those that best employ their blog in strengthening relationships with their customers spend a lot of time interacting with customers, answering questions, providing useful tips, and keeping them informed of business happenings. These blogs focus less onrepparttar 147322 company's products and more onrepparttar 147323 company's culture and outlook. The goal of this type of blog is to engender customer loyalty and establish a consistent flow of interested website visitors.

Blog Blood Type 2: Sales - As you can imagine, most businesses that blog do so because ofrepparttar 147324 perceived benefit to their bottom line. While very little quantitative research has been done with regards torepparttar 147325 actual monetary impact of blogging on overall sales,repparttar 147326 ubiquity of sales-oriented blogs indicates some kind of return-on-investment. Sales blogs focus on product developments and benefits torepparttar 147327 customer. There is less online interaction with customers viarepparttar 147328 blog asrepparttar 147329 goal is to move readers off ofrepparttar 147330 blog and ontorepparttar 147331 product pages. The goal of a sales blog


Written by Lucky Balaraman

Part I of this article listed allrepparttar things that you, an outsourcer, must do in preparation for a trip to India. It saw you up torepparttar 147269 airport on your day of departure.

Now you’re onrepparttar 147270 plane and you’ve had dinner; your eyes close as you drift into sleep, to dream of maharajas, elephants and computer geeks…

After sailingrepparttar 147271 skies for an interminably long time, you finally arrive inrepparttar 147272 Indian subcontinent. Hot, humid air surrounds you as you disembark fromrepparttar 147273 aircraft; flocks of parrots and other exotic birds streak by overhead.

Immigration takes anything between 10 and 90 minutes depending onrepparttar 147274 inflow of passengers... it pays to move fast and get a good position inrepparttar 147275 line.

Customs is usually a breeze, sincerepparttar 147276 officers are only afterrepparttar 147277 big offenders (and hopefully you’re not one of them!). They usually wave foreign citizens right by since they know these visitors are potential customers.

Incidentally, fromrepparttar 147278 moment you enteredrepparttar 147279 terminal, surveillance has been on, but since it's hidden, you've no idea it's in place.

If you now walk straight out ofrepparttar 147280 terminal, voracious taxi drivers will descend upon you en masse, much like vultures on an African kill, after which they will proceed to confuse and destroy your thinking process in their attempt to sell you a ride.

So don't venture outside unprotected. Buy a controlled-rate coupon insiderepparttar 147281 terminal atrepparttar 147282 'prepaid taxi' counter for a taxi ride to your hotel. The salesperson will also assign a taxi and driver to you.

The prepaid taxi coupon is your body armor against those unregulated taxi-drivers... they will not come near you when they see that slip of paper in your hands. You can walk to your taxi without fear of attack.

Once you're at your hotel, you're in safe hands, because indeed, Indian business hotels are havens for travellers. Their managements are seriously concerned about guests' well-being and comfort; their environs are restful and healing.

Knock back your welcome drink and decompress. Once that’s done, gently channel your thoughts towards acquiring a vital necessity: a mobile phone with GSM connectivity.

If you are a seasoned traveller, you will have a 'tri-band' mobile, in which case all you have to do is buy a SIM card and a prepaid connection, which will cost you about US$35 (as of 2005) including nearly 250 minutes of talk time.

If you don't have a tri-band, buy an inexpensive GSM mobile for about $45 in addition to a SIM card. SIM cards and phones are available at any ofrepparttar 147283 myriad phone shops in any Indian metropolis; your concierge will tell you whererepparttar 147284 nearest one is.

Take this advice on mobiles very seriously... one cannot stress how important it is... I’ll be you $10 you’ll thank me for it later!

Inaugurate your new phone by callingrepparttar 147285 vendor you came to see. Get torepparttar 147286 vendor's office by car (yours or theirs, as long as it has air conditioning); other means of transport like auto rickshaws may look exciting but will likely result in a missed appointment...

Cont'd on page 2 ==> © 2005
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