For many people blogging is way in which they are able to update their web site with new information and fresh content. As such, blogs are a great way of gaining returning visitors to your web site.
However, there are other places you can post blog entries which can also affect popularity of your web site. One such place is Ecademy.com.
Ecademy is world's largest online network of people in business. Once you sign up as a member you get access to blogging system within Ecademy. This allows you to post entries to Ecademy blog. You can post anything, as long as it is not an advertisement.
However – and here's important part – if your blog entry on Ecademy includes a link back to your own web site you will benefit. That's because Ecademy is one of world's most frequently updated web sites; it changes every minute. As a result it is adored by search engines who re-index Ecademy several times a day in some instances.
This means if you post a blog entry on Ecademy, include in it some keywords related to your site and have a link to your site in your signature, you will be indexed by likes of Google. Once your link is seen within Ecademy you get a bonus benefit. Not only is your link followed through by search engines, but because your link is on a high profile site, your site is seen more favourably.