Blogging for BusinessWritten by Biana Babinsky
Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent whole weekend doing laundry.Since then, blogging made transition into business arena. Now blogs are frequently being used as business journals, tools that can help keep your customers and web site visitors up to date with what is going on with your company. A business blog is an excellent tool to toot your own horn, let world know about your new products, and tell your target customers why they should do business with you, rather than your competitor. Don’t have a blog for your business yet? No problem! Here is how you can start blogging in just five easy steps: * Set up a blog for your business. If you don’t want to have to set up things on your own, visit Blogger.com. Blogger will host your blog on its server, so that you don’t have to add anything to your own web site. On other hand, if you’d like to set something up on your own, get blogging software from WordPress.org * Make your blog an extension of your business identity. The look and feel of your blog should match that of your business web site. Don’t forget to include your logo! * Don’t make blog into a giant ad. Your readers will immediately recognize that ruse and stop reading blog. Instead, post items that are of interest to your current and potential customers. Use blog to post tips and ideas, articles, information about new products, etc.
| | Real Estate Investors - Red AlertWritten by Mark Walters
Real Estate Investors - Red AlertHow's real estate marketing doing? Is huge jump in home prices that is evident in some areas symptoms of a value bubble? Good questions, yes? Two things to keep in mind when surveying market: 1. All real estate is local, 2. Real estate is cyclical. Here in Arizona some residential areas have seen as much as a 30% jump in value in last 8 to 12 months. The word about increasing Arizona home values has spread across country. We recently sold a home to an out of state buyer who never looked at property. His agent is just buying homes, because buyer is sure prices will continue to escalate. In case of another of our houses a buyer offered $2,000 above our asking price on day we posted a for sale sign on property. We were asking more than we expected to get! At same time we received a telephone call from a relative living in California. He was very excited because his brother-in-law was sure he would get rich by buying a couple of Arizona homes. Should her do same, he asked? Such events have all earmarks of a price bubble... if only in Arizona. On other hand... On a recent trip to Buffalo, New York, local newspaper ran a story explaining that home sales were up. In same article it revealed that median price of a home had dropped. In other words, people are hurrying to buy homes that are dropping value. There's more... Mortgage Banker's Association data shows that adjustable-rate and interest-only mortgages accounted for nearly two-thirds of mortgage originations in second half of last year. Loans of that type help push up housing prices, because they carry lower initial monthly payments, enabling borrowers to purchase more expensive homes. Basic economics... if more people can buy homes there is more demand... More demand means higher prices.
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