Personal and business blogs: What is difference between two?

There is not much of difference between personal and business blogs visually but there is a fine difference between them in terms of reputation and brand attached.

Business blogs should be well planned before hand. Companies can't afford to just walk away after launching their blog. Business blog has to be successful. Constant and consistent posts are rule of game. Blogsphere is full of best writers and faster one learns their rule, better for them. Companies can't just rely on fact that they are market leaders in their business so they will be successful with their blogs too.

The one thing about online world you can be sure of is change. It seems like every day there is a new technology being added which will make internet more accessible. As online marketers, we strive to keep up with all these trends and incorporate them into our marketing arsenals.

Going back to when internet started, it was a bit of a nerdy place to be, with lots of people communicating in text only. Some savvy individuals saw how this growing community could be exploited and used to advertise their wares, and with all hyperlinking joining them to other sites they could be easily found.

Then world wide web evolved from basic internet adding pictures and multimedia and eventually adding videos too, and it became even more useful to marketing. Added in with email which made it possible to reach a large audience at low cost web became irresistable to businesses.

Each step forward brings with it even more opportunities for us online entrepreneurs to get our messages seen.

But as it marches on into new technologies are we all missing point somewhat?

We all need our ads to be seen, but often we seem to be spending more time wrestling with new technology than actually working. Everyone is jumping on blogging bandwagon at moment and offering xml and rss feeds to get their messages out.

Flash video, along with audio, and video streams is also being used extensively, and often unneccessarily to market products.

But even more alarming is reliance some people are placing on this new technology, to point of abandoning traditional email and websites.

Let me relate this recent story which actually happened.