To most people, a "blog" simply represents a glorified online "diary" where geeks, computer nerds, and lonely teenagers record their thoughts in cyber-space.

However, many people don't realize that "blogs" are quietly revolutionizing way companies and customers interact about everything from existing products to new ideas and improvements in customer service.

In short, "blog" style communication has come of age and anyone with an online business better sit up and take notice fast!

In beginning, "blogs" were basically an online diary to record your thoughts; but "blogs" have now evolved into dynamic websites that non-technical people can update immediately without html editors or ftp programs.

Blogs allow their authors to make instant website updates through a computer anywhere in world with a Web browser and Internet connection.

Blogs also allow readers to respond to author's posts, provide additional information, links, expanded opinions, and more.

In short, an active "blog" creates an interactive community with author as hub and readers as spokes of wheel that keep whole cycle turning round.

Unlike traditional "static" web pages where content rarely (if ever) changes, an active blog evolves in a state of constant and never-ending renewal.

With blogs, smart online businesses re-discovered a principal that small "mom and pop" stores understood for years: know your customers and stay in close tune with their wants, needs, and desires.

Large companies throw billions of dollars down a black hole every year to literally "guess" what people want to buy. Most call it "Marketing Department."

Marketing and advertising a home business takes a lot of time, commitment and work. Those who say all you need to do is put up a website and watch cash come in couldn't be further from truth!

We need to do as many things and try as many ways as we can to get our name out there and establish our business and reputation, whether it be online, offline or both! This takes imagination, and perseverance! Below are affordable and fairly easy ways you can begin to build your home business.

1. Word of Mouth - talk to as many people as you can about your business. Bring it into conversation at every opportunity. By doing this, you could be starting a domino effect. Some of people you talk to mention it to others and so on & so on. Your business has to become a part of you and your daily life.

2. Business Cards - When you are talking to all these people, be sure and give them a business card. Business cards are very important and do not cost a fortune. A good place to get business cards for only a small shipping charge is http://tinyurl.com/6t7mw . Take advantage of backs of business cards as well for sales, specials, catchy messages - anything to help make you and your business more memorable. Business cards can be left almost anywhere and can also be sent in all your mail correspondence.

3. Prizes - Contact your local radio stations, stores, etc. that have contests. There are many places online that have sweepstakes and contests as well. Offer your products/services as prizes in these contests. This is a great way of getting a lot of affordable exposure.

4. Use Testimonials - Take advantage of what others say about you. Have one on your business card, flyers, etc. Use them whenever you can. Most people will put a lot of stock in what other customers say.

5. Customer Service - For a lot of businesses these days, this seems to be a lost art. You need to go extra mile for your customers and make them feel special and appreciated. This will do a lot for your business. These customers will give glowing reports of you to their friends and family.

6. Flyers - Design and print flyers right from your computer. Post them on bulletin boards at grocery stores, churches, malls, post offices, banks, etc. Use brightly colored paper to get people's attention. Make message interesting enough so they want to visit your site.