Blogging, Spamming and Blog Spam

Written by Trina L.C. Schiller

Email marketing once proved to be immensely effective, butrepparttar greedy and idiotic pollutedrepparttar 139260 well by spammingrepparttar 139261 planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because ofrepparttar 139262 stench, filters and laws have been created to attempt to fixrepparttar 139263 problem, but stillrepparttar 139264 Internet is polluted with more and more junk each day. So obviously, filters and legislation are notrepparttar 139265 solution, for consumers, publishers, or marketers.

Everyone has been left scratching their heads and asking... What do I do to avoid this crap and makerepparttar 139266 Internet mine again? How do I build my business and promote it without having to deal with email? After all, what'srepparttar 139267 point in spending money on email advertising campaigns when there is no guarantee thatrepparttar 139268 emails will even reach their destination?

Enter... RSS. RSS isrepparttar 139269 perfect communication tool. It's applications far outreach those of email for marketing, publishing and personal communications. RSS isrepparttar 139270 answer to our communication woes.

Using RSS to create blogs for communicating with customers, affiliates, partners and family is far and away more effective and reliable than email ever was. As a marketing tool, it really packs a punch that email never could. The reason being is that blogs are targets for search engine spiders. They are themselves, a web presence, whereas email never was and never will be.

Just like a web page, search engine spiders hit blog pages and rank them. The difference betweenrepparttar 139271 static web page andrepparttar 139272 RSS feed is that web pages seldom update their content, RSS feeds, by design, are created to be dynamic and provide regularly updated content, in theory, depending onrepparttar 139273 blog owner of course. This promptsrepparttar 139274 search engine spiders to revisit and rerank them more often.

For writers, publishers and and anyone else with something to say, RSS has been a godsend. It has providedrepparttar 139275 answer torepparttar 139276 question of what to do now. Blogging has replaced email for those who have become frustrated with dealing withrepparttar 139277 problems of email publishing and marketing. Publishers can now get their message out to their subscribers withoutrepparttar 139278 headaches associated with sending email, or posting static pages torepparttar 139279 web. Even publishing an ezine torepparttar 139280 Internet as a web page requiredrepparttar 139281 sending of email to make readers aware ofrepparttar 139282 newest issue.

As with anything, there is a right way and a wrong way to do things, and blog publishing is no exception. Now that RSS has becomerepparttar 139283 rage for marketing purposes, several people have taken it upon themselves, inrepparttar 139284 name ofrepparttar 139285 almighty dollar, to pollute this well too. The newest rash of 'RSS tools' have created some issues of ethics and and credibility. With perhapsrepparttar 139286 honest intention of being search engine optimization tools, or an automated system for fetching content, this batch of stuff has too much potential for misuse. The result of misuse of these types of programs can be devastating. Already some of these programs have been banned from places like Google and Blogharbour because of this potential.

Programs such as these inrepparttar 139287 hands ofrepparttar 139288 inexperienced, will cause future problems for bloggers downrepparttar 139289 road. More and more pages generated using these programs will be banned, and getting banned, right out ofrepparttar 139290 gate, for a newbie, would be a sad thing indeed.

The right way to use blogging to increase your search engine presence is to publish good content. Period. Provide useful information to those who are looking for it. Become someone's trusted information provider, and you have a customer for life. Publish keyword rich articles that giverepparttar 139291 searcher what they are looking for... solutions for problems.

Publish your information regularly. Weekly is good, daily is better. Sending pings and things too often will get you blacklisted too.

And here is where networking comes in... Find content for your blog from article banks, where authors submit their work for reprint. List yourself in databases as one who accepts article submissions. Get to know other authors and publishers and share content with them. Syndicate your blogs in exchange with other bloggers. Watch your world explode with new opportunities.

The SEO Game - Do you play it?

Written by Shawna Fennell

Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess.

I remember as a teenager learning how to play Chess forrepparttar first time. Man it was complicated. Each piece moved different ways. You couldn't take shortcuts and getrepparttar 139259 game over with. You had to really think about your moves and watch your opponents moves as well. With each move they made, you had to analyze your next move and evenrepparttar 139260 best plans of attack had to be readjusted constantly. The game was always changing depending on who you played against. But once you understoodrepparttar 139261 game, once you understood allrepparttar 139262 components ofrepparttar 139263 game, you were hooked.

The same goes for SEO.

The First Step to playingrepparttar 139264 SEO Game is understandingrepparttar 139265 game.

Readrepparttar 139266 rules ofrepparttar 139267 game. Understand what is allowed, what is not allowed, and things you must avoid. Research how people will find you. Know what your keyword/keyword phrases are. Who will be coming into your website? Who will you be marketing to?

Google Rules and Guidelines can be found at

Yahoo Guidelines can be found at

MSN Guidelines can be found at

Setting Up Your Chessboard (or website)

Set up your website correctly fromrepparttar 139268 start. Make sure allrepparttar 139269 pieces of your website are were they belong. For instance, place your Title tags and Meta tags into your headtags. Create clean style web pages fromrepparttar 139270 start. Move your javascripting and css offrepparttar 139271 page and into their own file so thatrepparttar 139272 search engines can get to what is important right away.

Playing The Game

In Chess,repparttar 139273 rook andrepparttar 139274 bishop do not moverepparttar 139275 same way on your chessboard. Understand how each piece ofrepparttar 139276 game moves and works and use them to help you winrepparttar 139277 game.

The same is true for your SEO. For example, many people do not use their head tags correctly. They try to stuff as many keywords as they can think of intorepparttar 139278 Meta Keywords tag. This will not get you far inrepparttar 139279 game. Try to be focused in your keywords. Use 3-5 keyword/keyword phrases at most and never userepparttar 139280 same word more then 3 times.

Make sure you are using allrepparttar 139281 pieces ofrepparttar 139282 game. Title tags, Meta Tags, H1 Tags, Content, Links, Relevancy, etc. Some people think when playing chess that repparttar 139283 pawns are really of no use. You can lose them, you can keep them, no big deal. The same can be said about Meta Tags. However when playing against Yahoo or MSN, they will take advantage of your pawns. More so then when playing with Google. But why would you not use these pieces in a game? Why would you not take advantage of every single piece and make each one as important asrepparttar 139284 others. Would you have a better chance of winning if you used each piece ofrepparttar 139285 game instead of only a few?

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