The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and offers you send out by mail.
Therefore, to start and succeed in a mail order business of your own, you need just as much, and in some cases, more business acumen than you would need in any other mode of business.
Remember too, there are good guys in mail order, and there are bad guys, just like in any other business. So, your best bet for a proper start with greatest chance for success is after a thorough investigation of products being offered and being sold; an analysis of costs involved to get a fledgling mail order operation off ground; and a good sixth sense of what your potential customers will buy. You'll need a great deal of patience, and persistence as well.
Mail order is over saturated with plans, directories, sales materials and products that have been around for ten, fifteen, twenty years and longer. Many of these materials were not that good in beginning, and yet they're still being sold as quick secrets to wealth and fame. This is part of reason for junk mail reputation of mail order.
Just a little investigation on your part will show that most successful people doing business by mail are always on alert for new products and they quickly add these products to their own sales inventories as they become available. This is a must for success rule, regardless of whether you do or don't produce your own products.
It's almost impossible to gain much success with a single product report, booklet, book or manual. The best way is to search around for a number of related products, then, after arranging dropshipping deals with suppliers of products you want to include in your listing, along with your own self-produced product, make up a catalog listing. It is best if this is a single 8 x 11 sheet of paper, printed on both sides, listing titles of reports and/or books you have available, including your own, with a tear off order coupon at bottom.
One of best programs available in mail order today is offered by Premier Publishers. This company offers you a variety of circulars, with an order coupon on bottom of each circular. At present, they can provide six different circulars, listing over 100 different low-cost reports and manuals, such as report you are reading now. The circulars are grouped according to price range and subject matter of reports described in circular. There is an open space on order coupon for you to insert your own name and address. After inserting your name, you can take or send circular to printer of your choice, and have copies printed in quantity you need. The next step is to insert these circulars, along with one of your own product circulars, in all your mailings. Premier Publishers allows you a full 50% commission on each sale of items on their circulars. They will dropship for you, keeping your customers names confidential, and in no way encroaching upon them. In addition, discounts up to 80% off retail price are available to you when you are ready to carry your own stock, and buy reports or books in quantity.
This is what you need for a money- making start in this business: a full page circular advertising your own product, plus another full page circular listing products or titles related to your primary offering. Premier Publishers advises you to send two full page circulars: one advertising your own product (if you don't have a primary product of your own, they'll furnish you with single book circulars to feature), and another advertising a list of related products or titles available to your customer.
Once you start receiving orders from this mailing, you must immediately acknowledge receipt of orders and follow up with other offers. The follow-up offer is where most beginners fail. Either they don't have follow-up materials to send or they just don't send out these follow-up offers. Here again, Premier Publishers can provide material for follow-up. They can supply you with a 24-page Unique Books catalog, which lists over 400 titles for your customer to choose from. These catalogs can be ordered in small quantities, and you may rubber stamp your name and address on each one before mailing. These catalogs are also available, for larger quantities, with your name and return address already imprinted. To follow-up after receiving orders from your customers, simply write a short note, thanking your customer for his patronage, and advising him when to expect to receive his order, and then include a follow-up offer, such as book catalog, in that mailing. And that's how you will build your business, and attain success in mail order.