Billboards: Modern Counterparts of Van Gogh and Da VinciWritten by Granny's Mettle
Taking a drive down an unfamiliar road, or simply driving to and from work has become nowadays more pleasurable and less stressful. What with multitude of billboards plastered all over city and suburbs, they have become a wonderful centerpiece with backdrop of heaven and earth.Have you ever imagined what life would be like without these big, larger than life posters and signage to aesthetically improve our place? Are you not amazed at how great quality and colors are? Are you not struck with brilliance and true-to-life depiction of images in each of these billboards? When billboards were first posted, they not only expressed artistic creativity, they also were medium of information and reminders for people of current events and new products. The people then were not yet attuned on billboards being very powerful tools in helping others in ways that they have never imagined before. Fortunately today, we have learned of its uses and are utilizing them in several ways. Billboards are cheapest and it reaches more people than any other form of advertising. Thus, many small businesses, and even some of big corporations for that matter, utilize this form of media because television and radio commercials are more expensive and costly. One state in fact used billboards to improve visual quality of their community, and also serve as tools to reduce alcohol consumption by minors. Still another state made several billboards to try to convince people to stop smoking, to prevent spread of AIDS, and to offer pregnancy support. However, despite its practical uses, billboards first and foremost are works of art in modern sense. Its production process, from conceptualization to posting, is definitely a designer's and artist's imaginations put to life. When designers are put to work to create these magnificent billboards, they do not see their assignment as something corporate or practical. I mean, sure, they see also numbers in every assignment. But let's face it. Within each of these designer and artist, billboards are their next work of art. With every billboard assignment, they see themselves as modern Leonardo Da Vinci and Vincent Van Gogh. According to one review, Van Gogh's most searching artistic analysis was of himself. This is shown in his famous self portraits. However, Van Gogh was also very appreciative of profuse of colors found in nature. In fact, one of his very famous paintings was Irises. Similar to his self portraits, Van Gogh's Irises are carefully studied with same sincerity and precision. The elements of colors- like greens, red, yellow, orange and white, and different ranges of blues- all made painting look luxuriant and produce a gay colorfulness and richness.
| | Digitalize It! : (Modification of images with tools such as Adobe CS and Corel)Written by Granny's Mettle
Then it was a choice among crayons, paints and palettes for an artist and designer to create art. It was a box of crayons that make one happy designer during his early years of formation. Nowadays, designing has gone to new age of advanced technology that utilizes computers and programming. As a designer used to handling tangible products such as ever reliable crayons, computer technology is oftentimes scary and heart palpitating. With all that computer code and HTML tags and styles, it's no wonder that most designers break out in cold sweat every time they are forced to put computer code around a text in a Word document to get layout they want. To help designers and artists alike to make their lives simpler, Adobe offers a complete package that brings designs straight from concept to online world. On other hand, Corel has also introduced new programs to help ease burden of creating works of art with use of computer. The new applications ensure that every designer's nightmare will be gone, helping him/her to sleep more soundly at night. These programs can help designers utilize simple sites quickly and effectively. The CS Advantage… The new Adobe Creative Suite combines Adobe's graphics applications and an efficient workflow that answers needs of nearly every creative professional, from conceptualization to implementation, from print to Web. Not only do designers get one program at a time; rather, a whole suite of latest versions of Photoshop, Illustrator, InDesign, and GoLive software. It also includes new Adobe Acrobat 7.0 Professional software to Acrobat Professional. The Creative Suite is Adobe's attempt to bind applications together. Now, Adobe's creative products use not only same graphics engine but also same type and color-management engines. Files that are created in one application can open easily in others with all their features intact. With a consistent user interface, moving from one application to another is easy. And holding it all together is new file-management and version-tracking technology Version Cue. The Version Cue lets you create and publish content for print and Web faster, more easily, and more affordably. That's why Adobe is introducing this one whole package as "the complete design environment for print and Web publishing". Adobe Photoshop for image editing- easily manage your images with improved File Browser, quickly share design variations with Layer Comps, and instantly improve contrast with Shadow/Highlight correction; perform more precise editing and retouching with expanded support for 16-bit images and monitor changes to your image in Histogram palette, which dynamically updates as you make adjustments. Adobe Illustrator for drawing and vector graphics- with powerful new 3D features, advanced typographical controls, and a host of groundbreaking new design tools, this powerful upgrade from Illustrator 10 delivers performance you need to make most of your creativity; import Photoshop image compositions directly to Illustrator- or create drawings in Illustrator and import them directly into Photoshop; create native Adobe Portable Document Format (PDF) files using settings and options consistent with Adobe Acrobat Distiller software and get fast, consistent print results with features like Fit to Page, Print Preview, and support for Print Settings.
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