This award was especially gratifying to company as it included an open vote by members of public, in addition to a judging panel of industry experts. The panel included such luminaries as Owen Gibson, New Media Editor for Guardian newspaper; Rupert Marsh, head of DTI; Danny Van Emden, EMI Media Director and renowned usability expert, Catriona Campbell, chairman of The Usability Company.

In final vote, bigmouthmedia faced stiff competition from likes of ‘search’ heavyweight Ask Jeeves, as well as design agency Tamar, search technology group NetRank and fellow search engine marketers, Greenlight.

The award marks end of a year of tremendous growth for bigmouthmedia and gives recognition of many achievements made on behalf of company’s clients over last 12 months, - including Moviemail, for whom traffic increased by almost 400% and online orders doubled.

I only speak about methods I have used and that worked well for my business. There are a lot of people out there who will steer you in wrong direction because they are just regurgitating old information that might have worked years ago. I’ll help you discover what’s happening right here, right now. Let’s get started with plan.

Your first step is to define your target market. The better you are able to define your niche, better your future clients will be able to find you and your products or services.

Next, you want to get very specific about what you’re going to market on your webpage and make sure that it’s congruent with our next step. When a person finds you on a search engine, you have a window of only 3 to 5 seconds to convince them that you are exactly what they were looking for. Make it crystal clear what you offer. If your meaning is unclear, prospect will jump to next site and you’ll lose that business.

The following step is to brainstorm your keywords - keeping in mind your target audience. How would they search for me? What would they look for? Don’t focus on how you identify yourself. The closer you are to your target audience, more hits you will get, which equates to more customer traffic. The more specifically you target, better off you are. You’re not going to have success if you list yourself too generically, there is too much competition and you’ll be lost in crowd.