Bigmouthmedia On Board

Written by Heather Luscombe

Bigmouthmedia,repparttar award-winning Search Engine Marketing company, has been selected to drive internet traffic torepparttar 135326 National Express website. In an ever-increasing online marketplace, National Express hope to capture their share ofrepparttar 135327 potential coach travel market amongst well known travel booking heavyweights such as Expedia and

Kevin Milnes, Digital Marketing Manager at National Express, saidrepparttar 135328 objective ofrepparttar 135329 SEM campaign is more about perception than education. Consumers are already aware ofrepparttar 135330 National Express brand and service offering, but are perhaps less likely to consider coach travel as an option when planning a journey online.

With 1000 UK destinations, and a further 500 throughout Europe and Ireland served by partner Eurolines, National Express offer in excess of 1.5 million different routes and this is whererepparttar 135331 use of search marketing can makerepparttar 135332 biggest impact. Visitors driven torepparttar 135333 National Express website by searching for a specific journey are already pre-qualified, and in a very strong position to convert to bookings.

Google’s New Search History Tool – Bringing Brand Loyalty to Search Results

Written by Neil Street

If you’ve ever felt frustrated by how difficult it is to keep track of your internet searches, then Google hasrepparttar product for you. Just out, in beta, is Google’s new search feature called “My Search History,” which can store all your Google queries, along with their results. Not only can Google store your results, it also stores your “behavior,” and starts tracking it over time, thereby “personalizing” your results. All this can be yours, from any computer, by accessingrepparttar 135157 Google home page. Sign up is required.

The real story here is notrepparttar 135158 privacy issue. That battle was lost a long time ago. It’s notrepparttar 135159 “cool” technology. That’s starting to be a yawn. It’s not evenrepparttar 135160 ability to retrieve previously-made searches, nice as that is. The real story here is aboutrepparttar 135161 potential for consumer brand loyalty to their own search results history, and what that means to website owners and advertisers.

What Google is doing with its new search history tool is building up a backlog of searches that a user has made. Oncerepparttar 135162 history has been started (it is not retroactive, but begins when you sign up) Google begins to analyzerepparttar 135163 trends, and clusterrepparttar 135164 searches into groups or categories. And here isrepparttar 135165 crucial part ofrepparttar 135166 new application: when you make a new search on Google, not only do you get new results, but you get your own history of similar searches, plus Google’s suggestions forrepparttar 135167 most relevant of your search results. It’s like having an instant memory, atrepparttar 135168 click of a mouse. Given how overwhelmed everyone is these days, this is an application that could really take off.

This has enormous implications for website

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