Bigmouthmedia On BoardWritten by Heather Luscombe
Bigmouthmedia, award-winning Search Engine Marketing company, has been selected to drive internet traffic to National Express website. In an ever-increasing online marketplace, National Express hope to capture their share of potential coach travel market amongst well known travel booking heavyweights such as Expedia and Lastminute.com.
Kevin Milnes, Digital Marketing Manager at National Express, said objective of SEM campaign is more about perception than education. Consumers are already aware of National Express brand and service offering, but are perhaps less likely to consider coach travel as an option when planning a journey online.
With 1000 UK destinations, and a further 500 throughout Europe and Ireland served by partner Eurolines, National Express offer in excess of 1.5 million different routes and this is where use of search marketing can make biggest impact. Visitors driven to National Express website by searching for a specific journey are already pre-qualified, and in a very strong position to convert to bookings.
Google’s New Search History Tool – Bringing Brand Loyalty to Search ResultsWritten by Neil Street
If you’ve ever felt frustrated by how difficult it is to keep track of your internet searches, then Google has product for you. Just out, in beta, is Google’s new search feature called “My Search History,” which can store all your Google queries, along with their results. Not only can Google store your results, it also stores your “behavior,” and starts tracking it over time, thereby “personalizing” your results. All this can be yours, from any computer, by accessing Google home page. Sign up is required.
The real story here is not privacy issue. That battle was lost a long time ago. It’s not “cool” technology. That’s starting to be a yawn. It’s not even ability to retrieve previously-made searches, nice as that is. The real story here is about potential for consumer brand loyalty to their own search results history, and what that means to website owners and advertisers.
What Google is doing with its new search history tool is building up a backlog of searches that a user has made. Once history has been started (it is not retroactive, but begins when you sign up) Google begins to analyze trends, and cluster searches into groups or categories. And here is crucial part of new application: when you make a new search on Google, not only do you get new results, but you get your own history of similar searches, plus Google’s suggestions for most relevant of your search results. It’s like having an instant memory, at click of a mouse. Given how overwhelmed everyone is these days, this is an application that could really take off.
This has enormous implications for website