Big Site? Make the most of it on GoogleWritten by John Saxon
For many people a five or six page web site is all they need or want, but for others, selling services and products on internet, a hundred page site is barely adequate – if you’re one of those companies then here are some tips on making most of your site on Google and other deep search engines.
One of sites we manage is 520 pages packed with content and informative articles. It has some 10 / 12 levels of pages in its structure and we became aware that Google only indexed 126 of those 520 pages, what was going on?
Maximising each page
We worked diligently with web site owner to optimise each page, ensuring it had a unique and page content was rich in KEYWORDS for that topic, for instance if you’re trying to get onto Google with ‘content management systems’ and phrase ‘content management systems’ does not appear on page in HTML text then you won’t hit top 1000!! Similarly if phrase ‘content management system’ appears lots you will still fail because Google sees ‘system’ and ‘systems’ as 2 totally separate words
Remember, each page has a , , and ALT TAGS if you, or designer has simply duplicated another page, as a template, in design all your pages will have same attributes as far as spider is concerned.
Most spiders do not index below level 3 and therefore they do not find what may be very important pages at all. In addition we noticed with Google Page Ranking that Index Page was 5/10, a level 2 page on same site was 4/10 and a level 3 page was 3/10. Presumably pages beyond level 3 are considered so insignificant that spider has been programmed to ignore them.
Steal Traffic From Your CompetitorsWritten by Terence Tan
This interesting idea is likely to drive your competitors nuts. It is published purely for its entertainment value.
Some might consider it unethical and even illegal so USE AT YOUR OWN RISK ( We take no responsibility for any conflict, legal or otherwise, that you may get into.)
Basically, approach is to choose your most successful competing web sites, especially those that get top 10 listings in search engines, and to create doorway pages using their