What is it?

The fact that you don't analyze what type of advertising is working for you and which are not doing so well!

Analyzing results of your advertising campaigns will help you determine where your money should go. If you skip this task, then you'd probably spending too much money on a lousy campaign! Of course you don't want that to happen do you?

I know that this task is very time consuming and boring, that's why most advertisers always neglect this one. The fact is, it becomes time consuming and boring if you don't create a system for that. This system should inform you performance of all of your advertising campaigns.

This is what makes online advertising so great. Many online advertising services give you ad campaign reports on a regular basis. They inform you which ads are working and which ones are not. Although not every type of online advertisings have this feature, one of them who does is Pay Per Click (PPC) advertising.

But what if you advertise in ezines (lots of ezines) and ad classifieds? What if you put several banners and text links here and there? How to monitor their performances?

Well, in case you didn't know, there are some services in internet which really could track your ads and make your job a lot easier. To learn more about this service, you can go to HyperTracker

Once you know exactly performance of all of your ad campaigns, here are some steps that can save a lot of your advertising budget:

o Determine Your Target Market

It seemed that every e-book I read and every one I spoke to was telling me to find a niche market or I would never succeed.

What is a Niche?

a.A situation or activity specially suited to a person's interests, abilities, or nature: found her niche in life. b.A special area of demand for a product or service: “One niche that is approaching mass-market proportions is held by regional magazines” (Brad Edmondson). A special area of demand sounds easy doesn’t it? Well real secret is finding a niche that isn’t already served by a million websites.

In amongst all reading I was doing on niches I read a forum post from a knowledgeable guy, this man is an Internet marketer and from his previous posts he seemed to know what he was doing.

His post was basically saying that unless “niche” received 18,000 searches a month there wasn’t enough of a market for it, I took his word as gospel and discarded any ideas I had that received less than 10,000 searches a month (ok he said 18k but I thought that was extreme).

I was just about ready to give up on ever finding “niche” that would make me a penny.