Find a niche; pick a niche, niche markets will make you rich
It seemed that every e-book I read and every one I spoke to was telling me to find a niche market or I would never succeed.
What is a Niche?
a.A situation or activity specially suited to a person's interests, abilities, or nature: found her niche in life. b.A special area of demand for a product or service: “One niche that is approaching mass-market proportions is held by regional magazines” (Brad Edmondson). A special area of demand sounds easy doesn’t it? Well real secret is finding a niche that isn’t already served by a million websites.
In amongst all reading I was doing on niches I read a forum post from a knowledgeable guy, this man is an Internet marketer and from his previous posts he seemed to know what he was doing.
His post was basically saying that unless “niche” received 18,000 searches a month there wasn’t enough of a market for it, I took his word as gospel and discarded any ideas I had that received less than 10,000 searches a month (ok he said 18k but I thought that was extreme).
I was just about ready to give up on ever finding “niche” that would make me a penny.
Then I was looking for some help using a piece of software and I bought an e-book. It was excellent, helpful and thorough, well worth £9.99 I paid. I got talking to site owner and he told me that his niche received only 50-150 searches a month on overture.