Bidding For Business - Expertisers.com Facilitates the FutureWritten by Mina Baller
FOR IMMEDIATE RELEASE
Bidding For Business - Expertisers.com Facilitates Future
Atlanta, November 25, 2003 – As world plugs in, there’s no doubt that business world is fast becoming an international arena. While day-to-day business continues, everything from research to marketing needs have taken on new meanings – and have created drive to find by-the-project professionals to fill those needs.
Jon Davis, a recruitment executive for Matrix Resources, an Atlanta-based technology placement firm, has noticed some stability returning to workforce – but is quick to note that most employers aren’t looking for full-time employees. Business today needs contractors – individuals who are paid by project. ''I would say there are more employers today than there were in past that like flexibility of a contingent workforce,'' said Davis, attributing this shift to rising costs of supporting a full-time workforce, diminishing worker-employer loyalty, and proliferation of technology. The need, then, is for freelance professionals who excel in specific commercial aspects of business – individuals ready to fulfill a company’s outsourcing needs. Covering all commercial categories, Expertisers.com and its growing community of international resident professionals are revolutionizing concept of outsourcing, giving project managers chance to analyze commercial field and hand-pick their candidate from a pool of bids. The services that these freelance experts offer range from software development, graphic and web design to genealogical and technical research. Harried writers have already found an inexpensive solution to their ghost writing, screenplay creation, and technical script writing needs - in short, Expertisers.com has taken guesswork and risk out of utilizing contract talent.
Why Web Designers & Webmasters Should Promote Themselves as Problem-Written by Bonnie Lowe
Wouldn’t it be great if all you had to do to make money designing web sites is create your own site as a shining example of your creative talent, and then sit back and wait for offers to come pouring in? Don’t hold your breath.
There are thousands of competing web site designers promoting their services. Unless you get your site ranked among those on first page or two of search engine listings, most prospective clients will never even see it. But this isn’t an article about how to get better search engine rankings.
There is another way to find clients – advertising. More specifically, advertising focused directly at your target market, which is small business owners looking for your services.
Here’s a tip: do not follow advertising examples you see in newspapers, Yellow Pages, or on Internet – most of them are ineffective. They feature nice graphics and have attractive layouts, but they use phrases like “Database development, Interactive Forms, HTML/ASP/XML services...” Put yourself in your prospect’s shoes. Do those words tell him anything useful? What if he’s not “Internet-savvy,” doesn’t know if he needs a database, or has no clue what HTML is?
Instead, explain how your service will give your prospect what he needs. For example, “Increase your sales and profits by promoting your products and services online with a well-designed, effective web site…” Describe benefits of having a web site. Use terms that will appeal to prospect (save time, save money, increase profits, etc.). Instead of trying to convince people that you are best designer, convince them that you understand their needs and can solve their problems!