You can buy advertising in multiple ezines, or on multiple sites, and reach a lot of people, right?
Sure, but unless you buy repeated advertising, how many times do you reach them?
Even with repeat advertising, it's still not going to be a long term situation. The simplest fact of Internet marketing is this:
If you have your own business, You NEED to establish your OWN list of repeat contacts.
Make no mistake, there is real power here. Having your own list of regular contacts is THE KEY to Internet Success whether anyone wants to admit it or not.
You know all those claims you've seen about people making spectacular amounts of money in short periods of time? What they fail to mention when they tell you about such claims is that person already had one of two things set up for themselves. One, a bunch of proven, effective advertising contacts, and money or position to buy or trade for a huge amount of advertising all at once. Or two, a large, previously established list of contacts.
Contact lists can be gained either through administering a program that is based on collection of email addresses, (opt-in or safelist programs, FFA posting sites) or through POWER of Ezines.
While administrator of opt-in list or FFA site, and Publisher of Ezine gets EVERYONE'S contact information, no one else that posts, joins, or subscribes gets this privilege.
The greater advantage, though, goes to Ezine Publisher. Opt-in lists and FFA sites are joined by people interested solely in posting their opportunity or ad. Ezines are read. That is their purpose, to be read. Therefore, ezine publisher will have a better response rate from his contacts than opt-in list or FFA site administrator.
Ezine subscriber lists are EARNED lists that will continue to be EARNED by producing useful content, and therefore will have better responses.
So, how do you use that POWER to your advantage?
Retain Contact With Visitors
The simplest advantage is that offering a free ezine subscription makes your advertising more cost effective. By simply getting your site visitors to leave you their name and email, you retain their contact instead of losing them after they leave your site.
By keeping subscribers on your list, you can re-expose them to your opportunity indefinitely. You don't want to overdo it to point of annoyance, but you can at least mention your business, and occasionally promote through business updates or classified ads.