Move closer, I want to tell you a secret. I'm not a scientific marketer.

Why?

Because I don't like limiting myself to one side of my brain. I'm not good at filling in little paint by numbers sets and keeping colors within lines.

Besides art of marketing is much more fun.

Scientific advertising is a starting point on your road to success. There's more to becoming a successful marketer than you've been told.

When you first start marketing online you're standing on newbie side of river, looking across at 3 to 5% who become successful online entrepreneurs.

Scientific Advertising is boat to help you reach other side. This is where you learn basics. On your ride across river you develop:

<> Patience

<> Persistence

<> A Positive Mental Attitude

<> Basic Marketing Skills

Sure, but unless you buy repeated advertising, how many times do you reach them?

Once.

Even with repeat advertising, it's still not going to be a long term situation. The simplest fact of Internet marketing is this:

If you have your own business, You NEED to establish your OWN list of repeat contacts.

Make no mistake, there is real power here. Having your own list of regular contacts is THE KEY to Internet Success whether anyone wants to admit it or not.

You know all those claims you've seen about people making spectacular amounts of money in short periods of time? What they fail to mention when they tell you about such claims is that person already had one of two things set up for themselves. One, a bunch of proven, effective advertising contacts, and money or position to buy or trade for a huge amount of advertising all at once. Or two, a large, previously established list of contacts.

Contact lists can be gained either through administering a program that is based on collection of email addresses, (opt-in or safelist programs, FFA posting sites) or through POWER of Ezines.

While administrator of opt-in list or FFA site, and Publisher of Ezine gets EVERYONE'S contact information, no one else that posts, joins, or subscribes gets this privilege.

The greater advantage, though, goes to Ezine Publisher. Opt-in lists and FFA sites are joined by people interested solely in posting their opportunity or ad. Ezines are read. That is their purpose, to be read. Therefore, ezine publisher will have a better response rate from his contacts than opt-in list or FFA site administrator.

Ezine subscriber lists are EARNED lists that will continue to be EARNED by producing useful content, and therefore will have better responses.

So, how do you use that POWER to your advantage?

Retain Contact With Visitors

The simplest advantage is that offering a free ezine subscription makes your advertising more cost effective. By simply getting your site visitors to leave you their name and email, you retain their contact instead of losing them after they leave your site.

Repeat Advertising