Breaking
rules and following your own are advisable at times to create and innovate your own style and discover things. But before doing so, it is necessary however to know what kind of rules you are trying to break and be familiar with
alternatives that you can substitute from
original ones.Whew! It is just so fun and exciting to explore and try new stuffs that completely according to your own style. Fulfillment and achievement are just two of
rewards that you can get from having things innovated and discovered.
In catalog design, it has to come a long way from
industry’s downscale origins and jam-packed books. With
latest technology that we have plus
aggressive minds unusual use of typography and color make catalogs really look different and trendy.
Catalogs are important to stand out in today’s ever-crowded and critical mailboxes, bear in mind that being different does not necessarily translate into greater sales and profit. Catalog designers have lone been followed many principles in designing simply to sell products.
What you should know to go beyond your limits. First, always place a best seller in
upper right corner of each spread. Whenever readers glance at a catalog from cover to cover their eyes fall to
upper right corner of a spread, so it is better to put strong product there. So placement of items on
catalog matters a lot.
Second, keep
typography simple and limit
number of typefaces you use. Take note that
catalog must be legible, that means no reducing
type to 6 points to help you cram in all
text. Sometimes some elements of
copy need to be represented in type that is bolder or bigger to emphasize and exaggerate to win a sale.