Breaking rules and following your own are advisable at times to create and innovate your own style and discover things. But before doing so, it is necessary however to know what kind of rules you are trying to break and be familiar with alternatives that you can substitute from original ones.
Whew! It is just so fun and exciting to explore and try new stuffs that completely according to your own style. Fulfillment and achievement are just two of rewards that you can get from having things innovated and discovered.
In catalog design, it has to come a long way from industry’s downscale origins and jam-packed books. With latest technology that we have plus aggressive minds unusual use of typography and color make catalogs really look different and trendy.
Catalogs are important to stand out in today’s ever-crowded and critical mailboxes, bear in mind that being different does not necessarily translate into greater sales and profit. Catalog designers have lone been followed many principles in designing simply to sell products.
What you should know to go beyond your limits. First, always place a best seller in upper right corner of each spread. Whenever readers glance at a catalog from cover to cover their eyes fall to upper right corner of a spread, so it is better to put strong product there. So placement of items on catalog matters a lot.
Second, keep typography simple and limit number of typefaces you use. Take note that catalog must be legible, that means no reducing type to 6 points to help you cram in all text. Sometimes some elements of copy need to be represented in type that is bolder or bigger to emphasize and exaggerate to win a sale.