Beware the Software Siren

Written by Ross Lambert

Copyright 2005 Ross Lambert

I’ve heard several prominent web marketers mention in their classes and public forums how easy it is to create your own software. Why, all you have to do is run over to or and have some poor shmoe from Outer Slobvia whip out what you want. And all forrepparttar price of a few trips to Starbucks.

Uh, not quite.

Is that a spec in your eye? -----------------------------------

First of all, there isrepparttar 138938 matter of specifications. A spec is a description of what your software should do. The more specific your desires,repparttar 138939 more detailed your specification needs to be. Evenrepparttar 138940 most malnourished coder in Slobovia is going to balk if you say, “Try a gray background–oops, no, don’t like that. Let’s try light blue… Oh, that’s not right, either. Let’s try mauve.” If you just want to specify “the important stuff”, you have to be prepared to accept allrepparttar 138941 “unimportant stuff” however it is handed to you.

Byrepparttar 138942 way, both and have provisions in their process and terms of use that protect their developers from vague specifications. The good news is that there are also provisions to protect you,repparttar 138943 publisher. Regardless,repparttar 138944 more detailed your specification,repparttar 138945 greaterrepparttar 138946 chance of a happy outcome. Ah, but writing those darn specs takes a lot of time… far more time than it sounds like whenrepparttar 138947 gurus tell you how easy it is.

This was only a test… ----------------------------

There’s alsorepparttar 138948 small matter of testing. Once you accept a developer’s work, they get paid and get on with their lives. You, however, must live withrepparttar 138949 software. If you don’t find every bug that must be fixed before you payrepparttar 138950 coder, you either have to put out another project for bid to repair things or live withrepparttar 138951 problems until you do.

Therefore, you must test your software upside down and backwards, on a variety of machines and different versions of operating systems. You must also testrepparttar 138952 installer andrepparttar 138953 help system… oh, you forgot to specify those? Too bad, those tasks now require an additional project. Since they are radically different in nature (one is technical, one is not), you probably need two different people to dorepparttar 138954 work. Coders are rarely proficient enough writers to create an effective help system. I’m being kind, so let me emphasize this point without getting nasty: Don’t let your programmer touch your documentation. Period. Never. Ever.

Drive FREE targeted traffic to your site using eBay

Written by Albert Z

Inrepparttar world of SE optimization,repparttar 138937 commonly used techniques have been heard thousand of times...PPC, higher search engine placement, newsletters etc

What I want to show you today is a legal technique which is completely FREE, and that I have been using for about a year with great success to sell ebooks with resell rights , to drive targeted traffic to your website using nothing more than eBay!!

Before you read on let me tell you a story: when i first wanted to start selling ebooks onrepparttar 138938 internet I didn't have a clue about how to do it, so I looked atrepparttar 138939 websites of people who were already doing it. There was one seller who had about 300 daily listings on eBay (for 300 different ebooks!!!): he had a link that pointed to his own website, in this website he did NOT sell products, he only had links to his ebay store: this is a key thing to understand in eBay policy!! You CAN link to your website if it has valuable information aboutrepparttar 138940 products you are selling, but you CAN NOT link to your website if you're selling products directly on it (because eBay won't get any commission that way)...

Back torepparttar 138941 story: one day, eBay suspended this seller's account because of their "downloadable media policy" (basically, they suspected some of his ebooks of being copyrighted and sold illegally), so he transformed his own site in a real, stand-alone ecommerce store. The store was designed VERY poorly, with sloppy graphics, absolutely NO SEO, no descriptions forrepparttar 138942 products etc. Next thing i know: I visit his new website a month later and he has 200 thousands page views and hundreds of sales. How did this happen?? Simple: he had links registered in google,yahoo etc (coming directly from eBay, which has a high pagerank) which were pointing to his domain. These links alone gave him a pagerank of 2, he usedrepparttar 138943 emails ofrepparttar 138944 buyers from ebay to send them a message about his newly opened store...and he had success!!!

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