Beware of Internet Marketing Dream Merchants

Written by Francisco Aloy


There are so many different business opportunities available onrepparttar Web;repparttar 119951 never-ending stream of offers that will lead you to untold riches. Everybody claims to haverepparttar 119952 "inside knowledge" that will put you on Easy Street! Sounds familiar, doesn't it?

That scenario is particularly painful for Internet beginners lackingrepparttar 119953 advanced researching skills of more seasoned Netizens. Nevertheless, is there a way for most inexperienced surfers to ascertainrepparttar 119954 initial merits of a particular offer?

There is a general procedure to dissect and examine most Internet Marketing offers, in broad terms. The bulk ofrepparttar 119955 offers can be classified into two categories: Dream Merchants and Web Specific Products. They have unique qualities that are very obvious once you study them. Follow me and I'll show you how to recognize each one.

The Dream Merchant:

I'm going to describe a real world, brick-and-mortar analogy to help you understand whatrepparttar 119956 Dream Merchant sells. Let's say you walk into a retail outlet andrepparttar 119957 sales clerk mentions an idea that's going to make you rich! He sounds very excited and full of enthusiasm!

He then continues to tell you allrepparttar 119958 benefits you'll get fromrepparttar 119959 "great idea." Curiously, every time you ask him what it is, he never gives you a strait answer! He continues to pump you up while never revealing what it is he's selling. By now, your expectation is at a fever pitch; you gotta have it!

So you cornerrepparttar 119960 silver tongued sales clerk and ask him, point blank. He then produces a little book and informs you that it containsrepparttar 119961 "great idea" and it will cost you $100! You pay forrepparttar 119962 book and he quickly scampers outrepparttar 119963 door with your money. As you open it, it says: Do torepparttar 119964 next guy what I just did to you!

I knowrepparttar 119965 above scenario is rather simplistic but it does occur allrepparttar 119966 time onrepparttar 119967 Web. That kind of business is selling you a dream! The dream isrepparttar 119968 product! You must continue to sellrepparttar 119969 dream torepparttar 119970 next guy. Do you want to become a Dream Merchant? I don't think so!

Beware of any company that requires an up-front investment to become an affiliate member. They pump you up with dreams of big money andrepparttar 119971 good life. Thenrepparttar 119972 pressure starts for you to purchase all kinds of products from them. Some ofrepparttar 119973 items are ordinary household supplies; quite mundane! Let's face it: When wasrepparttar 119974 last time you heard anybody getting excited about dishwashing liquid?

Web Specific Products:

As you investigate online business opportunities I'm sure you've become aware of needs that are specific to Web based businesses. No matter what a Website is selling, its owner will purchase some items that are necessary for doing business onrepparttar 119975 Internet.

Press Releases for Every Occasion

Written by Bill Stoller


Press Releases for Every Occasion

by Bill Stoller, Publisher Free Publicity, The Newsletter for PR- Hungry Businesses http://www.PublicityInsider.com/freepub.asp

To many marketers,repparttar press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some journalists and sit back and wait.

Of course, smart Publicity Insiders already know that’s a prescription for failure. You know that your press release has to have a "hook", be well-written and sent to appropriate journalists in an active, not passive, manner. But there’s another part ofrepparttar 119950 puzzle that even savvy publicity-seekers sometimes miss -- you can’t just write "a press release", you have to writerepparttar 119951 right kind of press release.

There’s no such thing as a "one size fits all" release. Smart publicists have variations ofrepparttar 119952 press release model ready to be go, depending onrepparttar 119953 occasion.

(Note: for a general introduction to press release writing and formatting, see: http://www.publicityinsider.com/release.asp

Let's look at some releases suitable for "harder" and more timely news...

The News Release

To some folks, "news release" and "press release" are interchangeable. Not to me. I userepparttar 119954 phrase "news release" to refer to a release that, well, carries actual news. Let’s face it, most of what a business has to say to a journalist isn’t exactly "stoprepparttar 119955 presses" kind of stuff. But, on occasion, something of real significance occurs. A merger, a stock split, a major new contract, winning a national award...something that’s truly timely and important. For these sorts of events, don’t mess around. Craft a solid, hard-hitting News Release that’s written in pure journalistic style (lead includes "who, what, when, why and how", language is in 3rd person and completely free of hyperbole). Use journalism’s "inverted pyramid" -- most important information atrepparttar 119956 top, next most important info inrepparttar 119957 second paragraph and so on down.

Tellrepparttar 119958 entire story inrepparttar 119959 headline and subhead. Again, don’t get cute -- get straight torepparttar 119960 point. The headline "Acme Corporation Selected by Pentagon to Supply Troops with Widgets" is far better than something like "Guess Who’s Making Widgets for Uncle Sam?" or something "clever" like that. Inrepparttar 119961 subhead, fill in some details: "$18 Million Contract Largest in Company’s History". Talk about getting straight torepparttar 119962 point! You’ve just givenrepparttar 119963 journalistrepparttar 119964 meat ofrepparttar 119965 story before she’s even read your lead.

Add a "dateline" (Akron, OH) atrepparttar 119966 beginning of your lead (first) paragraph. Inrepparttar 119967 dateline, use your company’s home town (orrepparttar 119968 location where some news has broken. You can be a bit creative here, if it helps maximize your impact. Forrepparttar 119969 above example, you can dateline it Washington, DC and say that "The Pentagon today announced that it has selected an Akron company...").

In distributingrepparttar 119970 release, use e-mail, fax, distribution service such as PRWeb or PR Newswire, or even overnight courier. The goal is to get it into journalists’ hands onrepparttar 119971 same day you distribute it.

Executive Appointment Release

Most businesses send out a brief release and headshot when someone new is hired or a major promotion is made. That’s fine, and it will get them inrepparttar 119972 "People onrepparttar 119973 Move" column on page 8 inrepparttar 119974 business section. It’s an ego stroke forrepparttar 119975 employee, but that’s about it. Savvy publicity seekers userepparttar 119976 Executive Appointment release to generate real publicity. Here’srepparttar 119977 key -- don’t just announce that someone’s been hired or promoted. Rather, explain whyrepparttar 119978 move is significant torepparttar 119979 company -- and perhapsrepparttar 119980 market -- as a whole.

Cont'd on page 2 ==>
 
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