=>If a Search engine optimization firm has guaranteed you number 1 position on Google, number 1 Yahoo listing, Top Msn ranking or any other top search engine position then just stop there.Either it is a Fake Seo specialist or an individual calling himself a representative of an seo company who will extract hundreds and thousands of dollars out of you and leave you with a Free for all (FFA) , search engine submission report or get you on a number 1 page ranking for a particular keyword which no surfer will ever take effort to type in. It is very imporant to stay away from such SEO companies that do tricks which might get your site banned on search engines. People everywhere scramble from gimmick to gimmick , trick to trick to get to number 1 position for a general search term and sometimes they even manage to do that – but for how long ?.One small change at Google and they are back on page number four, rank number 44. It is therefore important to follow traditional SEO tweaks along with new and genuine techniques for website promotion like fresh content for your web or using Rss and blogs.

=>Do not do Doorway tricks or Spamming to get a high rank on search engines like Google.

Google Quality Guidelines :

1. Avoid hidden text or hidden links.
2. Don't employ cloaking or sneaky redirects.
3. Don't send automated queries to Google.
4. Don't load pages with irrelevant words.
5. Don't create multiple pages, subdomains, or domains with substantially duplicate content.
6. Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
7. Dont use fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash.
8. Keep links on a given page to a reasonable number (fewer than 100).

I am ranked #1 for that silly phrase at Google. So What?

Here's a secret. You can be ranked #1 at Google for phrase "Waterfall Watches" if you put phrase on your page 4 times and in metatags twice. How do I know that? I did it in 2001 and still rank number one in Google for phrase in 2005. On another of my sites I rank #1 for phrase "Screeching Camels" by simply putting it on page once in a comment about silly SEO guarantees.

I'll wager that many phrases you've targeted for your business are almost as silly and deliver NO traffic to your pages from search engines. Don't take that too personally. Simply look at your traffic statistics to see what phrases are bringing visitors to your web site. If your logs show no delivered traffic for keywords you thought were golden, you've targeted wrong phrases.

I'm always fascinated when discussions of search engines focus excessively on ranking of a particular site in one particular search engine without checking corresponding statistics about referred traffic delivered to site from targeted keyword phrase. Referred search visits from engines is not taken into account. Anyone who looks at their rankings without looking at how much traffic is referred and DELIVERED to your site through rankings is missing most important part of story!

When you check your site traffic statistics for where visitors are coming from and in what numbers, for which keyword searches and from which search engines, you will be astonished to see that things you think are important are sometimes not so important. I've struggled for years to gain top rankings for "Small Business Ecommerce" and have achieved #1 at Google #5 at MSN and #13 at Yahoo (at this writing).

But guess what? Nobody searches for that phrase in significant enough numbers to deliver any traffic from it! I'm not saying that this was wasted effort, because in over 1000 pages at WebSite101 we have enough related phrases that targeted phrase contributes to rank of hundreds of related phrases. "Open Source Ecommerce" gets huge traffic for one single page, ranked at # 29 in Yahoo, #7 at MSN and #1 in Google (as of this writing).