Beware Goose Laying Golden Eggs

Written by Stephen Cope

The Internet is awash with money making scams. The general rule I always follow is that if it sounds too good to be true then it probably is.The most common scams  involving websites are turnkey websites , or as they are sometimes sold, niche websites.

 It is very easy to get taken in byrepparttar appealing sales letters but before you invest any money in an online business you should always do some research.

Basic Online Business Research

What I always do myself is:

  • To search Google and Yahoo forrepparttar 148656 company and any releated information looking for good/bad reports.
  • Ask myself some questions -
    • If I knew about this would I tell everyone about it?
    • How do they make money from this?
    • How do they benefit by telling me?
    • If it is really so easy why aren't they doing it themselves.
  • Visit and search their database
  • Wait a few weeks before making any decision.

Marketing Tips From A 10-Year-Old?

Written by Cindy Kappler

Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think so. But let me tell you what happened...

My 10-year-old son Ben and his sisters wanted to attend a musical theater class. The total price tag? $1,590!

I said they could go, but they'd need to earnrepparttar tuition money.

Well,repparttar 148620 kids arerepparttar 148621 published authors of a children's book called 15 Reasons I Love My Dad. It retails for $14.95. Their proposal - go door to door and sell their book until they raisedrepparttar 148622 $1,590.

They decided to give people an incentive to buyrepparttar 148623 book now by running a 'neighborhood special' and offering it for only $10.00 instead of $14.95. In doing so, they created a reason for people to take action.

Ben wroterepparttar 148624 first spiel:

"Hi, I'm Ben and I'mrepparttar 148625 author of 15 Reasons I Love My Dad, a fill-in-the-blank book that lets children show their dad how much they love him. I'm running a neighborhood special today. You can getrepparttar 148626 book for only $10 instead of $14.95. Would you like to buy one?"

Ben journeyed out intorepparttar 148627 world of door to door sales…and sold five books torepparttar 148628 first 13 people he talked to. His sales conversion rate? 38%!

Ben wasn't too happy with this. Afterall, eight people didn't buy his book. So, he sat down with his partners to make some changes.

The kids rewroterepparttar 148629 spiel. They added a reason why by telling their prospect they were raising money to attend a musical theater camp and they started handingrepparttar 148630 book torepparttar 148631 person as they talked.

The combination ofrepparttar 148632 reason why and puttingrepparttar 148633 book inrepparttar 148634 hand ofrepparttar 148635 prospect increased their conversion rate. The kids talked to eight people and sold four books. Their conversion rate? An impressive 50%.

But they still weren't satisfied. They wanted more people to buy their book. I tried explaining to them how inrepparttar 148636 Internet marketing world, I'm happy with a one to two percent conversion rate when I first start out. They looked at me like I was crazy...The thought of knocking on 100 doors and only selling two books did not appeal to them at all!

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