In previous articles I asked to you to discover what you love to do, then discover problems that people in those fields face, and potential solutions you could develop to help them.

Now comes time to start assessing each of your solutions. You will want to weigh pros and cons, and strengths and weaknesses of each idea. Ask yourself these questions for each problem you have listed:

*What goals do people concerned about this topic have? How could I help them meet their goals?

*The solutions I have created to solve my own problems, do I need to adapt them for my potential customers, or to reach a broader market?

*Could I create an information product such as an ebook that would provide solutions to this problem? Realize that you don’t have to be a famous write to write an ebook. You simply need to communicate from your own personal experience how you have solved a problem that others face. If you can write clearly, you can write an ebook.

Why would you want to create an ebook? Because ebooks are one of easiest internet products to create and sell on web. People will gladly pay you for providing them with solutions to problems that really concern them. An ebook provides one of easiest formats for them to receive these solutions. Some of best home based businesses make most of their money from ebooks.

The stores and companies try out various ways of improving their customer services. They go out of their ways to find out where drawback lies. Some managers do it stealthily but smarter ones hire someone else to do job. Mystery shopping service is one of mysterious ways of building relationship with customers.

Whenever you decide to hire a mystery shopper service, just make sure that you hire reputed one. A good company would sit with you to discuss evaluation sheet so that results are exactly way you are looking for. The mission of mystery shopper after this would be to enter your store or shop and locate areas of deep concern that had created hindrance in growth of your store.

Telephone Mystery Shopping

Telephone mystery shopping is another aspect of mystery shopping that ensures that customers' calls are attended well and their queries are answered properly to rectify their confusions. The procedure is same; a mystery caller would call up in store and gather valuable information regarding employees' performance.

Telephone mystery shopping is most reliable source of gauging customer services over phone. If managers themselves call in store there are chances that they may get caught or their findings could be biased. Whereas a thorough professional mystery shopper would definitely know ways to carry out survey so that best results are obtained in end. They take large sample of calls, gage specific aspects, and study data in ten different ways.