There are countless Internet marketing articles out there on how to influence your customer to get excited and 'buy now!'
That's great, but let's turn things around for a minute. What happens when YOU are potential customer?
Guess what? Others will be reading those same articles and trying those same tactics on you! That's ok, I mean, fair is fair, but what can you do to make sure you don't end up being counted among many thousands who feel they were scammed, betrayed, or ripped off?
AVOIDING THE HYPE
Good salesmanship is about showing your potential customers what your product or program can do for them. In other words, it's about expressing greatest potential benefits possible. Notice wording I used there. Good salesmanship is about expressing 'greatest potential benefits POSSIBLE'.
I believe many times when people feel scammed or ripped off it's because product or program did not live up to person's expectations created by those possible great benefits. However, that's not always fault of seller, especially when it comes to network marketing programs.
Running your own business takes work, and no matter how good sales copy for a program sounds, marvelous results will NOT come to pass if you don't do work.
Now, I know many programs claim it takes very little to no effort to be successful. That's HYPE of salesman expressing 'greatest potential benefit possible'. Sure, if you put in enough effort and build a solid downline, day will come when your organization will grow with little effort on your part. That's what hype of a sales letter is hinting at, and it IS potentially true.
However, your job when looking over a product or program is to sort through hype and think about what is really being offered to you.
Ask yourself how much work is really going to be involved and under reasonable circumstances how long will it take to achieve kind of results you are looking for.
It's OK to hype things up a little, and get people excited about potential benefits. If no one did that at all, would anybody ever buy anything? A real scam is defined by outright dishonesty, not expression of potential benefits. You've got to understand that as products and programs are presented to you.
Most generally, and this can be a good thing, people tend to follow others that they respect. It's only natural to copy success and follow those who have already accomplished what it is you are seeking to do.