Benefiting From Fourth Quarter Publicity

Written by Todd F. Brabender


Asrepparttar year entersrepparttar 124476 fourth quarter, many businesses and entrepreneurs are making plans and budgets forrepparttar 124477 year 2002. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important as what and how you launch.

PLANTING PUBLICITY SEEDS Some business owners may be ofrepparttar 124478 mindset: "I think we'll wait to launch a publicity campaign until after January 1 to generate consumer interest." The problem is -- if you wait to launch your publicity campaign untilrepparttar 124479 first ofrepparttar 124480 year hoping for a quick media interest blast in January, you may be in for a quiet start ofrepparttar 124481 year. Keep in mind most media outlets have editorial lead-times of a few weeks to 6 months. Also, what some entrepreneurs don't realize is this -- because ofrepparttar 124482 increasing number of publicity pitches media outlets receive, anything you submit is subjected to what I callrepparttar 124483 "media digestion period" - simply put - that is a period of time (sometimes days, sometimes weeks) that it takes media outlets to:

#1) see/understand your release and decide if they are interested; #2) find space ime in their editorial calendar to placerepparttar 124484 article/news story/show segment.

Givenrepparttar 124485 right media research and pitching expertise, there are several media opportunities you could pursue. From my professional experience, here isrepparttar 124486 breakdown of editorial lead-times ofrepparttar 124487 media formats from quickest to most drawn out: (These are estimates and can vary from campaign to campaign)

1) Radio Shows -- 1 to 4 weeks lead-time 2) TV News Affiliate Shows - 2 to 6 weeks lead-time 3) Daily & Weekly Newspapers - 3 to 8 weeks lead-time 4) Magazines & Network TV Shows - 1 to 6 months lead-time

The potential placement is also directly dependent upon how quickly and efficiently your publicist or PR agency can helprepparttar 124488 media securerepparttar 124489 placement. Media relations is crucial. Your publicist's job is to makerepparttar 124490 reporter/editor/producer's job as easy and as effortless as possible - which will lead to quicker and more numerous placements for your business.

10 Super Ways To Promote Your Web Site Offline!

Written by Larry Dotson


1. Have a bumper sticker printed up with your web site address and other business information. Place it onrepparttar bumper of your car. People will see it when you're driving.

2. Have some t-shirts made with your web site address and other business information. Your family or friends could wear them almost anywhere.

3. Have some ball caps made with your web site address and other business information. Wear them to keeprepparttar 124475 sun out of your eyes and promote your business atrepparttar 124476 same time.

4. Have some business cards printed up with your web site address and other business information. Pass them out to people you meet or that might be interested in your business.

5. Have a magnetic sign made with your web site address and other business information. Place it on your car door or roof when you are traveling.

6. Have some flyers printed out with your web site address and other business information. Keep a few with you to hang on bulletin boards you see.

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