Benefit To Buyer or....What's In It For Me?

Written by Livvie Matthews


Benefit to buyer. In a nutshell, how your product will benefitrepparttar buyer - usingrepparttar 121430 right attitude - is 95% of marketing! Marketing is not telling your reader about you and your product...marketing is tellingrepparttar 121431 reader what your product can do (benefit) for them.

People buy on benefits (to buyer - "What's in it for me?") not on features. Think and market in terms of your products benefits torepparttar 121432 buyer.

What makes benefitsrepparttar 121433 deciding factor? Benefits make a difference in your buyer's life. Features, onrepparttar 121434 other hand, are just things your product will do.

Identify and research your target market. What do they want to know, what are their likes and dislikes, where do they go when they need help, what is it they need help with?

In short, how will this product make a difference in their life...what problem will it solve, what benefit will they reap.

Make a list of allrepparttar 121435 possible benefits your buyer will receive when buying your product. To use a tried and true phrase "Find a need and fill it", then make it easy to use and implement.

Often we makerepparttar 121436 mistake of creatingrepparttar 121437 product first and then trying to fitrepparttar 121438 market torepparttar 121439 product. When if fact, justrepparttar 121440 opposite is true. It may have been a good idea, but if there isn't a need, there isn't a market.

The 4 Active Marketing Ingredients That Could Make Or Break You

Written by Joshua Rose


I don't know who to acknowledge forrepparttar following, but whoever it was sure said a mouthful.

"There are only two ways to get torepparttar 121429 top of a tree. One is to climbrepparttar 121430 tree. The other is to sit on an acorn and wait".

Think about it for a minute and you can see a lot of parallels with netpreneurs. Are you climbingrepparttar 121431 tree, or waiting for something to happen?

Study those who succeed onrepparttar 121432 internet and you will find they often use a well planned approach that incorporates four active marketing ingredients that could make or break you.

In effect, when they head uprepparttar 121433 tree, they do so on a thick, sturdy trunk. One unlikely to break and much more likely to support them.

Here they are:

-*First*, give away something valuable free in exchange for email addresses. People onrepparttar 121434 internet are looking for freebies. If you've got something free, they'll be looking for you.

It could be a good e-book or some other information, some software, a free consultation or whatever may be appropriate for your particular business. Butrepparttar 121435 key point is that it must be useful and valuable to be effective.

-*Second*, you need a strong lead product. Make sure it's as good as it gets. Whether it'srepparttar 121436 benefits,repparttar 121437 price orrepparttar 121438 service, it must have a significant competitive advantage. As you know,repparttar 121439 competition is fierce.

And stick to one primary product at first. If you present a number of choices, even if they are all wonderful, you are adding an additional decision dimension that just complicates things forrepparttar 121440 potential buyer … and usually losesrepparttar 121441 sale.

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