Being a Webmaster

Written by Phil Bate

It's easy to become a webmaster. But, to become a really good webmaster takes a lot more. And this takes a lot of work and study.

Many years ago, I started yacht racing inrepparttar Caribbean. I had been sailing sincerepparttar 132014 age of 11. I thought that I was an "expert" sailor, but I found that I was really a novice. It's easy to teach someone to sail from point A to point B. BUT, getting from point A to point B inrepparttar 132015 shortest possible time is a whole new story. It took me a full year before I won my first race in a field of 10-12 boats.

Webmastering is very similar. Sure, anyone with more than three brain cells rubbing together can learn HTML, and with allrepparttar 132016 free editors out, it doesn't even take that much effort. (Like learning to sail from one point to another.)

As my own webmaster, being retired, an ex-digital engineer (before psychologist), and computer guru, ex-sales engineer/sales manager, etc. I thought that I hadrepparttar 132017 tools to dorepparttar 132018 job.

After having a web site for over a year, I found that I have put thousands of hours of just plain study in to all facets of this fascinating job. Having spent my "retirement" money in sailing aroundrepparttar 132019 Caribbean for several years, I don't have much money, so had to learn it all on my own. (I don't regretrepparttar 132020 cruising years at all, byrepparttar 132021 way.)

So, what did I learn about webmastering? It's a very complex job, requiring several levels of completely different areas of basic knowledge. I've been studying it intensely for well over a year, and have set up four web sites for different types of sales, (free health advice, a yacht company, a travel company, and a personal site). When starting a web site, what is necessary?

First,repparttar 132022 webmaster (and you if you have decided to hire one), have to analyse just what you are selling. After that analysis, decide how to present what you are selling, and how to do that on a website. All too many people just jump into a web site using one ofrepparttar 132023 fancy editors such as Front Page. Using their "flashy" setups is easy, but is it reallyrepparttar 132024 way you want to present your message?

How about graphics and salemanship? If your graphics are too big and take too long to load, people will click off before they get to your real message. So, you have to know (or learn) a lot about how to make graphics effective - not just flashy - and how to condense them so that they load as fast as you can get them to. You have to learn a lot more than you wanted to know about graphics, but it's all necessary. If you'd like to see a site (mine) that has minimal graphics forrepparttar 132025 message, loads fast, easy to read, see:

How-To Fail Miserably in Business on the Net - in Seven Easy Lessons Starting Today!

Written by Pamela Heywood

Do you know how much easier it is to learnrepparttar right way to do things if at first you seerepparttar 132013 wrong way? Think about it. Think about everything you ever learned by trial and error fromrepparttar 132014 first time you fell off you bike onwards. Well, I'm going to show you how to apply this learning principle to your online efforts in seven easy lessons, no risk. And believe me, I'm an expert!

1. Don't get your own domain

Why would you want to invest a measly $35 (max) in your business annually on some name? You know who you are, right? You have no trouble believing that several hundred gazillion Internet strangers in almost as many countries will trust you - if they find you - even without a reputable brand and ID.

Fine, go get yourself one of those l-o-n-g URLs at a free website that takes at least as long to load as it does to remember. Better still go get one of those self-replicated, absolutely identical, clone "programs" with a FREE website. Write me when you get it torepparttar 132015 top ofrepparttar 132016 search engine listings. No, I cant wait that long, write me when you get it listed onrepparttar 132017 search engines at all. I expect my mailbox won't be overflowing.

2. Don't have any original products to sell

You're OK with that business-in-a-box (for people in boxes, I guess?) that only requires you to give things away. It only cost you $69.95 to get in, so there's no risk. No selling, anyone can do this ... You'll earn $689,000,075 daily (give or take $689 million). On WHAT exactly, may I ask?

While you're at it, just get a heap of affiliate banners, throw them on a page, invite two friends to visit and they're gonna buy stuff. Don't sell anything you know about, don't userepparttar 132018 products and services yourself and above all make sure there is no information, explanation, testimonials or even text anywhere to be found on your site.

Don't be fooled byrepparttar 132019 "experts" who tell you thatrepparttar 132020 only way to make any real money is to have something that's 100% yours (your profit), can be delivered online and is not only wanted by your carefully chosen market, but actually useful.

3. Don't publish a newsletter

See lesson 6 if you MUST do email marketing. Everyone, well both of them who found you by accident, maybe they wererepparttar 132021 two friends? Is gonna buy, buy, buy,repparttar 132022 moment they hit your website and read your carefully written information about your products and services that tells them what's in it for them. Oh, no I told you that you don't need it. How silly of me.

Don't think that you have to prove yourself to be an expert in your field: don't think thatrepparttar 132023 least it does is keep reminding folks to come back and that you didn't fly-by-night. You'll never need to ask people to recommend you to their friends or put your offers in front of them many times before they'll be comfortable to buy from you. Forget marketing rules.

4. Submit your site to 100,000,000 places daily

You've got masses of time on your hands right? So you can afford to spend it all, wildly submitting your site everywhere to 9 million search engines and 99 gazillion free links pages.

Throw enough $*** and it will stick, won't it? It'll stink too! When did you last look for something onrepparttar 132024 9 millionth search engine? When did you trawl around links pages looking for a good deal? Do you think you'rerepparttar 132025 only one who doesn't?

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