Being a Swede can be a GOOD thing!

Written by Torbjörn Reidarsson

In my work as a webmaster I have to considerrepparttar search engine friendliness ofrepparttar 127808 sites I work on. Sometimes I feel lucky being a native swede, sincerepparttar 127809 competition for swedish words is a fraction compared to english. Recently I was updating a site that sells stamps. (The kind that goes ka-dang and makes an imprint on paper. Notrepparttar 127810 small papers

Google - The Ultimate Web Writers Style Guide

Written by Nick Usborne

Indulge me for a moment.

Forget that Google is a search engine. Just for a moment, imagine it is a style guide. A very different kind of style guide.

Instead of this particular style guide being written as a static book by an expert or two, it is written by studyingrepparttar searching and browsing habits of hundreds of millions of web users.

Getrepparttar 127807 idea? Not a search engine. A style guide. A constantly evolving style guide that works from its insights into how people use and read web sites.

A style guide that putsrepparttar 127808 visitor first, puts their needs ahead ofrepparttar 127809 academic opinions of experts.

A style guide that automatically rewards sites that serve their readersrepparttar 127810 best.

If we study Google not as a search engine, but as a style guide, what does it tell us about how we should write our web pages?

>> 1. Makerepparttar 127811 subject of each page absolutely clear.

As visitors arrive at your site, regardless ofrepparttar 127812 entry page,repparttar 127813 first question in their minds is, “Am I inrepparttar 127814 right place? Will I find what I want here? Can I achieve what I want to achieve here?”

Fortunately,repparttar 127815 web page format gives us a title, headlines, first paragraphs and subheads we can use. So it makes sense to use them to make it abundantly clear to our visitors whatrepparttar 127816 page is about.

We’ll do this for our visitors. But, because doing so helps our visitors, Google will reward us.

>> 2. Make your home page short text clear

First-time visitors to your home page are unlikely to be able to achieve their objective through that page alone. So you need to write short text that will quickly and clearly let them know if you have what they want deeper in your site, and how to get there.

This means usingrepparttar 127817 right words in your headings, subheads and short descriptions. It means anticipatingrepparttar 127818 words and phrases most visitors will have in their minds and will scan for. It means understanding which words and phrases best correspond to your visitors’ needs.

Cont'd on page 2 ==> © 2005
Terms of Use