In fact, being small has its advantages. The mom and pop or one person operation only has to worry about themselves not employees. If we have a bad month, someone else is not depending on us to pay them. We tighten our belts and work harder next month.

We can also take risks that a larger company might not. A different marketing technique, a new and innovative strategy. We can go with our creative ideas. We don’t have anyone to answer to but ourselves. So our creative process doesn’t need to go through channels or get someone else’s approval.

Another advantage, especially for those of us in a home based business; we don’t need fancy trappings of larger companies. For many of us home based businesses owners our office is in kitchen, dining room, family room, part of their bedroom. Even for those of us using a second bedroom or den as an office, we keep our costs down. We don’t need high priced rents, fancy furniture or luxury cars. We can keep our costs down by working out of our home, buying used or discount furniture. We keep costs down, cut corners and count our pennies. We are frugal rather than extravagant.

The Power of Visualization

Professional athletes and other highly successful people use power of visualization technique on a regular basis. Why? Results of a 20-year study of effects of visualization on results revealed an amazing discovery. Humans see pictures on screen of mind when thoughts are being processed; i.e. when they think of things.

For example, if a person, let’s say, George Right, stopped doing what he was doing right now, closed his eyes and thought of his car. What would he see? Is it word CAR that pops up on screen of his mind or a visual image?

Mentally, here's what is actually happening...

George is accessing a memory from his mind that was instilled while he was first learning what a "car" is. Then specifically, his present car popped up. He didn't always know it was called a car.

Similarly, other humans associate names with images or other forms of stimuli as a way to refer back to them in mind. And here's an example of why this simple talent is so important.

Let’s go back to George for a moment. When he goes to find his car after he’s been at a shopping mall, all he is focusing on is finding image that he has inside his head for his car. He quickly scans parking lot and with lightning speed eliminates all other cars until he finds familiar one that he is focused on.

With this example in mind, here is a behind-the-scenes look at how to use visualization to achieve any goal.