Being Small Has Its AdvantagesWritten by Sue and Chuck DeFiore
Those of us business owners who do it all, whether we are home based or a small business have it made. With today’s technology we can look as big as we want. With web, faxes, video conferencing and all burgeoning technology you don’t need to be a big business to succeed today. We can do a lot that our competition can’t or won’t do. So let’s take advantage of being small.In fact, being small has its advantages. The mom and pop or one person operation only has to worry about themselves not employees. If we have a bad month, someone else is not depending on us to pay them. We tighten our belts and work harder next month. We can also take risks that a larger company might not. A different marketing technique, a new and innovative strategy. We can go with our creative ideas. We don’t have anyone to answer to but ourselves. So our creative process doesn’t need to go through channels or get someone else’s approval. Another advantage, especially for those of us in a home based business; we don’t need fancy trappings of larger companies. For many of us home based businesses owners our office is in kitchen, dining room, family room, part of their bedroom. Even for those of us using a second bedroom or den as an office, we keep our costs down. We don’t need high priced rents, fancy furniture or luxury cars. We can keep our costs down by working out of our home, buying used or discount furniture. We keep costs down, cut corners and count our pennies. We are frugal rather than extravagant. We can also make alliances with other business outside our area, network or form a partnership relationship with them. We compliment each other. These businesses are typically in a related but not competing field. However, we can also work with our competition. There are many word processors who network with one another, so if they have overflow work, they have someone they can give work to. Lawyers who can’t handle a particular case, refer it to another. An example of a great alliance would be a travel agent with B&Bs, spas, resorts. Or, let’s say you have developed an exercise machine you have been selling through your website and mail order. Why not try to develop an alliance with a sporting goods store to sell your product. Or set up an alliance with exercise newsletters or magazines who could send a mailing to their subscribers about your product.
| | The Power of VisualizationWritten by John Assaraf
You have permission to publish this article electronically or in print, free of charge, as long as bylines are included. A courtesy copy of your publication would be appreciated - send to: John@TheStreetKid.comThe Power of Visualization Professional athletes and other highly successful people use power of visualization technique on a regular basis. Why? Results of a 20-year study of effects of visualization on results revealed an amazing discovery. Humans see pictures on screen of mind when thoughts are being processed; i.e. when they think of things. For example, if a person, let’s say, George Right, stopped doing what he was doing right now, closed his eyes and thought of his car. What would he see? Is it word CAR that pops up on screen of his mind or a visual image? Mentally, here's what is actually happening... George is accessing a memory from his mind that was instilled while he was first learning what a "car" is. Then specifically, his present car popped up. He didn't always know it was called a car. Similarly, other humans associate names with images or other forms of stimuli as a way to refer back to them in mind. And here's an example of why this simple talent is so important. Let’s go back to George for a moment. When he goes to find his car after he’s been at a shopping mall, all he is focusing on is finding image that he has inside his head for his car. He quickly scans parking lot and with lightning speed eliminates all other cars until he finds familiar one that he is focused on. With this example in mind, here is a behind-the-scenes look at how to use visualization to achieve any goal. ·Visualize an outcome you want over and over again to build 'cells of recognition' in your memory bank, just like you may have had with a car or other learned object when you were younger. This serves in following two ways.
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