Reciprocal links are one of most common and most effective forms of website promotion. When sites trade links, they both benefit by sharing some traffic directly and getting noticed more favourably by search engines.
Reciprocal Links help you improve search engine ranking and generate more traffic to your web site. The quality and quantity of reciprocal links with other web sites allows you to increase your link popularity. Increasing your link popularity will drive more traffic to your web site as more visitors will click through to your web site and better search engine ranking will result bringing more targeted traffic. With increasing competition, getting a good ranking in search engines is important. If you really want a high rank position with search engines and more traffic to your web site, you need to work out a focused linking strategy to establish reciprocal links with other web sites. I know that exchanging links is not simple and take time, but is best time investment you will ever do.
The basic concept is simple - you link my site, I'll link yours and we'll both get an increase in traffic. I have exchanged many links in my web-based career.
Here are 10 tips from my experience ...
1) Find right site to do a reciprocal link exchange with. Define kinds of sites with which you want to trade links. These sites are normally in your website's category of interest, or sites that you feel your visitors might find interesting.
2) If you are at beginning of promoting your site and want to see results soon, exchange links with popular and quality web sites. This doesn’t mean that popular web sites will accept that, but you have to try. Don’t hesitate. Lots of popular web sites that are in another category of interest, maybe accept exchange link with you. It’s your decision …
3) When you contact webmaster of other site, you should be kind. Tell him that you run a site that has a similar topic and describe your site a bit. Say that you like his site and have included a link to it in your site (give him address of page where link is), then ask him to return favour by linking to your site. If you never get a reply or your proposal gets rejected, just forget it and find another site.
4) Never be disappointed! There are a lot of webmasters who will exchange links with you.