"Beginners Luck" a guide to Web Page/Site DesignWritten by Rudy A. McCormick
Ever wonder why cheapest looking, mostly all text, boring web sites get all top rankings? Me Too! So I found out. As it turns out most search engines have been fooled once or twice by idiots (or genius's depending on what side of fence your on) who have placed code in their sites to fool rankers into giving their site more weight. So they have put measures in place to stop these people, and in return made "Ranking" more of a challenge than ever. What is this Magic code that places sites at top? PLANNING! Yes, Planning is best way to get your site noticed and ranked.
Tips for planning your website for "Rankings"
1. Plan your site around a specific set of keywords or phrases. if your site is about basketball, then your keywords should include Basketball First, then Basketball in a phrase. (E.G. Basketball for short people) Basketball will get general inquirers and Basketball for short people will dominate specific area that your site really pertains to in first place.
2. Plan every area in your site to begin with your keywords. Pretty simple, but somewhat hard to swallow for ego. Sites with too much text don't look as fancy as sites with images and animations. Text and keyword placement is crucial, only use your keywords in first part of your particular area, and then do not repeat them.
Bad Web Design: Mistakes With TextWritten by Richard Lowe
Even in today's world of Flash animation, animated GIFs, sound files, VRML and other dazzling special effects, basic reason why people surf web is to read. Yes, pictures are great, and yes animations are wonderful, but what people really care about is what you've got to say.
That being said, it's so very important that you don't destroy your message by presenting your text in ways that discourage people from reading.
One of most classic mistakes is to make your text very small. After all, you've got a lot to say and you want it to fit on one screen, right? So why not make it as small as you can?
There are times when you want to make text small. A link at bottom of your page to your privacy notice is a good example. If someone wants to see this they will find it. Otherwise, it's just something that you have to put there.
Another mistake is to TYPE IN ALL UPPER CASE. This, fortunately, is generally restricted to newest of newbies. People soon learn that all caps does not mean "give me your attention" on web - it means shout in your face. It's also a good way to get people to hit back key.
On other hand, a very common problem is to make your text a similar color to your background. If I run into a page with everything like this I hit back button fast.