Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in search engines. If you do it right first time and then build on that formula, your profits and your site will benefit in long run. Those willing to spend time and put these techniques into practice are ones that will benefit and are more likely to be successful.
1. Your first page is where search engines will start and making sure that this page is fully optimized is one of your first goals. What's optimization your ask? It's making your site as search engine friendly as possible. You will also see people refer to this in short form of SEO.
Your first step is TITLE TAG. This is one item that search engines look for to start getting information about what your site is about. It is also what search engines will show above a clickable line on their results page. It is also a major consideration of where you will rank when certain inquiries are made of search engine. TITLE TAGS are one of major things to concentrate on and to make sure that you get it right. Doing so will result in not only better placement in search engine, but enticing descriptions will also result in more people clicking on your link and visiting your site.
Take a look at what your competition is doing in order to get some ideas for your site. To see their TITLE TAG go to their web site and in IE or Netscape click on View then Source and you will be able to see their TITLE TAG. Don't copy theirs, but let this help you get some ideas for your own site.
2. Putting keyword phrases into your pages - Finding perfect set of keywords for your web pages and knowing right keywords to use is very important because your site should provide people with what they are looking for. A free program to help you can be found at: http://www.goodkeywords.com Good Keywords makes use of various tools provided by search engines like Yahoo, Google, Teoma and other services like Alexa. Using Good Keywords makes it all very simple, fast and straight forward. Just remember...don't over do it or you will be penalized.
3. Writing your web page copy - Your next step is to incorporate those keywords into copy on your web site. This is extremely important as search engines need to see these keywords on your page so they can then analyze these words and decide where your site should be listed in their categories. Write your content around keywords and use them as many times as possible, keeping in mind though...that it is not just a search engine that is reading copy but also your visitor.
4. META TAGS - Meta tags provide search engines with information about content and purpose of a Web site. A Web site that uses meta tags to best of their ability will appear more often in search results and will also be seen closer to top on those search results. Many people feel that stuffing keywords into meta tags will help improve their rankings. The original idea behind meta tags was to give a way to classify web site. The problem now is that many engines don't consider meta tags to be as relevant to ranking, therefore they give them less weight overall because of keyword stuffing techniques used. That's not to say that you still shouldn't use meta tags, just consider to use them for what they were originally intended - that is to give your site an accurate title and description with a few keywords (3 or 4 phrases max) outlining what page, or site is about.
5. ALT TAGS - The ALT tag or 'alternative text' is an attribute of IMG tag. (Any graphic on your web site) An ALT tag should be included for every image within your web site. The ALT tag provides an alternate message to your viewers who can't see your graphics. Without ALT tags, images on a web site are meaningless to these users. If you will be using a graphic menu systems for navigation, these alternate messages are an especially important aid to users without ability to see your graphics. Adding an appropriate ALT tag to every image within your web site will make a huge difference to accessibility of your web site. Also, for those who use Yahoo and Google image searches, your ALT Tags can be very important and will help bring traffic to your site. Take for instance one of my sites - http://www.spasoftheworld.com I have loads of graphics of different resort spas and graphics all carry name of resort. People looking for information on this resort may easily end up at my website because I names a picture with name of resort.