Before you delete, please read!Written by Jullieanne Whitney
Let's face it, your email box is flooding over with oodles of email. Some of it makes you wonder where on God's green earth did this crap come from right?You're not alone. Thousands are suffering from that dreaded 4 letter word called s-p-a-m! It is becoming more difficult to distinguish between unsolicited email and those you requested to receive. But what about these ezines and newsletters you're receiving? Do you consider them garbage? We, as Publishers, sure hope not! Here's a valuable piece of advice: Before you delete, please read! You see, many ezine Publishers have already been down road you're travelling. They have made same mistakes and have overcome most obstacles cluttering Internet highway. Most of these Publishers have something to tell you, but, how many of you are actually listening? In addition to providing resources, e-courses, tutorials, and literature to help you achieve success through Internet marketing, a good Publisher will provide you with support.
| | How to Get Started on Your Marketing PlanWritten by Bobette Kyle
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and larger business environment (competition, trends, statistics, etc.).Internally, amount of information you gather about your own business will depend on your company size. Information can include business strategies and plans; company marketing plans; pricing; and income statements. Employee knowledge is also a valuable resource. As you gather information, if you at first turn to internal sources then expand your understanding through external resources you will do fine. External information about business environment often takes form of existing research, articles, competitive information, and industry news. While these are often available in both print and digital formats, focus here is finding information online. Gathering Information Online - Getting Started The numerous news sources and billion or so Web pages available on Internet make finding information much easier than in pre-Internet days. Before Internet, gathering information meant trips to library, purchasing expensive publications and reports, and commissioning your own primary research. Now, it is a matter of knowing where to search. You can start searching Internet by looking in each of general areas below. Organize useful material as you find it. Purchase, bookmark, or file each resource so you can draw upon it during marketing plan development. These external resources, together with your internal company information, will be your initial knowledge base as you develop your Marketing Plan. As you progress along planning process and specific information you need become clearer, these initial resources are likely to be jumping-off points for gathering more specific information.
|