So before you quit, recommit by evaluating your strategy as follows:

1. Is campaign diverse enough? Don't depend on one element in marketing to get job done. Often it's diversifying that makes biggest impact. In other words, don't just put out classified ads. Consider solo ads, opt-in email campaigns, newsletter publishing, article publishing, article syndication, affiliate programs, etc. Putting your name out there by every conceivable means will enable you to increase exposure and pull in results.

Consumers begin to feel they know you because they keep seeing you pop up. This in turn creates confidence in your buying audience. Plan a campaign that is several levels deep instead of depending on one avenue to bring in business.

2. Are you tracking results for each campaign? Tracking does not mean just acquisition of a sale. Aha, I got a sale therefore it must be working. This isn't not tracking simply because you have no idea which method brought in sale.

Use coded URL's for each campaign to track real time results. It's as easy as adding a little coding to your domain name in ad. Have your technical person help by setting up tracking URL's to utilize in all your campaigns. Keep each tracking system separate for each campaign so that you can monitor results. Then give campaign time to send you real results. Often you need two to three weeks before you can determine if a particular advertising method is working. If it isn't don't abandon ship just yet.

In my consulting business, I'm often asked for ideas to get more customers i.e.;money) into their business. There are hundreds of ways to do this, but let's go back a step and look at basics of what that is, before we get crazy with all kinds of ideas. Long-term growth and profits can only come by increasing money flow into your business and there's really only three ways to do it.

1. Get more new customers. 2. Increase average dollar amount each customer spends. 3. Get your customer to buy more often.

That's it. #1 is pretty obvious. It's what I'm requested to do for my clients all time;get them more customers. However, reality of situation is that what they really want is more money and getting new customers is certainly one way to do it.

You can do this in two ways. Raising prices is one. But, and I know this could be a sensitive area, can you reasonably increase your price points? The only proven way to know if this will work is to check your competitors prices or industry average. Now, if you offer exceptional additions or services than your competitor, you can charge more. But every advertising and image message you send must say WHY you are worth price and point out advantages over other products or services. The cheapest is almost always not best. You'd be surprised at impact a small increase can have on your gross profits by only 5% or 10%.

Ponder these figures:

Let's say you have one product that you sell for 50.00. You raise price of product by only 5% to $52.50. Your average customer purchases this product 4 times a year, so that's $10 extra per year, per customer. You get about 500 customers per year(500 customers x $10 extra dollars per customer per year) =$5,000. I don't know many people who would turn down an extra $5,000.