Been got at by a Rat or a Dog? Try a Ferrit. Optimization of web pages by old pr

Written by malcolm james pugh

You may have already paid good money only to have been promisedrepparttar earth and left with a web page no one can see unless they know your company name.

You will have actually paid for inclusion in indexes, which lapses after a finite time unless you pay over and over again.

There is no point paying money out on a web site if your potential customers have to know your name already in order to find your web pages.

Now you own what.

An invisible website with no indexing.

watch out theres a rat about.

RAT as in Really Awful Trader.


Have you been sold a pup by a big dog, a Dodgy Optimisation Guru.

DOGS sing a nice tune, and play what you want to hear, but who are they really playing for.

To paraphrase another trustworthy source.

Seven daft things not to do to your website

Written by Gareth Davies

1. Splash pages

Most ofrepparttar time splash pages are uncalled for. There are only a handful of reasons why you may ever need to use a splash page on your website but these reasons donít seem to apply to most ofrepparttar 140161 splash pages you can see onrepparttar 140162 Internet. The worst example of a splash page is when a company creates a page and adds their logo with no content. They may also add a Ďclick here to enterí button link when there is no reason to have not entered already.

If a website was a printed brochure then it may be fine to put a company logo onrepparttar 140163 front cover with no text to accompany it - however onrepparttar 140164 Internet it is a bit of a no-no. Print and web are different mediums and as such require different approaches.

I say get torepparttar 140165 point and get torepparttar 140166 point fast, as you only have about 8 seconds to impressrepparttar 140167 typical visitor so you donít want to throw obstacles like splash pages in their way.

2. Create large file size Flash Intros

Its ill advised to put a heavy loading flash movie right atrepparttar 140168 top end of a website, especially if you actually want people to read pages on your site. A flash intro can look impressive but used irresponsibly can alienate a proportion of users. Even for those interested in motion graphicsrepparttar 140169 novelty will likely wear thin after a couple of viewings so you need to offer a skip intro button if you use a Flash Intro Movie.

Atrepparttar 140170 same time you can make sure you do get value from any Flash motion graphics you commission. Think of a flash movie more as a commercial and they become more useful tools. Getrepparttar 140171 intro made as a general purpose sales movie and you can put it on CD ROM or include it as part of any online or mailing list promotion.

3. Make pages full of exceedingly small text

Really small text is an often ignored but growing problem. Webmasters can spend time and effort creating content for their website, upload it torepparttar 140172 web server sorepparttar 140173 world can see what they have to say, but then they decide to show it in a tiny font size.

There is a simple rule here; text needs to be easy to read if you want people to absorb your message. Itís respectingrepparttar 140174 user to provide any content you wish them to read in a size that is suitable forrepparttar 140175 web. Font size 2 would berepparttar 140176 smallest size you would want to use. If your target audience is over 40 then it is recommended font sizes are increased to point size 3. Do not assume your website visitors all carry a magnifying glass with them - keep body fonts at a sensible size.

4. Very long or complicated enquiry forms

Most folks have a million and one things to do, and one big reason people like usingrepparttar 140177 Internet is to SAVE TIME Ė so bare this in mind.

Whilst website owners need to capture a certain level of customer info on lead generating websites, visitors like things to be quick, easy and simple. So an online form with 25 mandatory input fields so a user can make an enquiry is not a good idea.

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