Been got at by a Rat or a Dog? Try a Ferrit. Optimization of web pages by old prWritten by malcolm james pugh
You may have already paid good money only to have been promised earth and left with a web page no one can see unless they know your company name.
You will have actually paid for inclusion in indexes, which lapses after a finite time unless you pay over and over again.
There is no point paying money out on a web site if your potential customers have to know your name already in order to find your web pages.
Now you own what.
An invisible website with no indexing.
watch out theres a rat about.
RAT as in Really Awful Trader.
Have you been sold a pup by a big dog, a Dodgy Optimisation Guru.
DOGS sing a nice tune, and play what you want to hear, but who are they really playing for.
To paraphrase another trustworthy source.
Link Exchange ScamWritten by Azani
I have written in an article about importance to be linked by other web site in order to increase your link popularity. It is related to PageRank. The more back link you get, higher your PageRank will be, and higher ranking you will get in search engine when somebody searches your keywords. You may easily found many of webmasters really eager to exchange links with each other especially when other page's PageRank is higher then them. Just type "link exchange" in Google you will found thousands of them. But you must be very careful in choosing web site to exchange link. Some of them just make your PageRank going down into drain by wasting your PageRank. Firstly, what is PageRank? PageRank is a numeric value that represents how important a page is on web. When one page links to another page, actually it is telling search engine importance of other page. When more links a page got from another page, it shows how important page must be.
While surfing around looking for web sites to exchange link I found some of webmasters doing bad thing to their link partner. One example is to add directory where those links are located in disallow line in "robots.txt".
What exactly webmaster want to do? Actually, webmaster restrict any search engine's robot from crawling into directory, in this case 'linkbuilder' directory. If you have exchange link with this web site, spider will not see your link on page, so it contribute nothing to you PageRank. Obviously, your web page has a link to this web site (because you exchange link with him) and spider see it. Your web page give a point to web site, but website give nothing to yours. As a result PR of web site will increase, but your web site's PageRank will go down.