Been got at by a Rat or a Dog? Try a Ferrit. Optimization of web pages by old pr

Written by malcolm james pugh

You may have already paid good money only to have been promisedrepparttar earth and left with a web page no one can see unless they know your company name.

You will have actually paid for inclusion in indexes, which lapses after a finite time unless you pay over and over again.

There is no point paying money out on a web site if your potential customers have to know your name already in order to find your web pages.

Now you own what.

An invisible website with no indexing.

watch out theres a rat about.

RAT as in Really Awful Trader.


Have you been sold a pup by a big dog, a Dodgy Optimisation Guru.

DOGS sing a nice tune, and play what you want to hear, but who are they really playing for.

To paraphrase another trustworthy source.

Mind Mapping

Written by Robert F. Abbott

Ever been on a project where you had trouble keeping allrepparttar 'if' questions straight? "If this happens," you say, "we'll do one thing. But, if that happens, we'll do something else instead, but only on a Wednesday."

In cases like these, especially with high stakes, you may have drawn a diagram on a piece of paper. That way you could visualizerepparttar 139653 forks inrepparttar 139654 path ahead, while still seeingrepparttar 139655 objective atrepparttar 139656 end.

Diagrams map our reasoning and can be as simple as a few lines on a napkin, or as complex as computer models. Called mind maps, these diagrams help us make better decisions, or make difficult decisions more easily.

But, let's also think of them as a system for better communication. Sometimes a picture really is worth a thousand words, asrepparttar 139657 saying goes.

Mind mapping helps us communicate in at least three ways: to illustraterepparttar 139658 components of complex situations; to showrepparttar 139659 outcomes of a series of actions; and to highlight otherwise unrecognized linkages.

Whenever I redesign my website, I'm dealing with a complex situation. So, I draw a simple diagram, with boxes representing pages and lines showing their connections. It's only a modestly complex website, but keeping track ofrepparttar 139660 hierarchy and connections can drive me crazy.

So, you can imagine how hard it is, not only to work with a more complex situation, but also explaining it to someone else. However, a simple visual outline ofrepparttar 139661 components and their relationships can effectively communicate evenrepparttar 139662 most Byzantine of structures.

You can also apply mind maps to trackrepparttar 139663 outcomes of a series of actions. By way of an example, some manufacturers of consumer products wonder about selling directly to consumers onrepparttar 139664 Web. First they ask themselves whether or not they think such an initiative would be profitable. Second, if it will be profitable, how much will they have to spend, and how long will it take? Andrepparttar 139665 list goes on.

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